Ad Sponsors Peeling Away From NASCAR, Too
Looking to catch a NASCAR wreck? Here’s one: The racing association’s sponsors are pulling out, NASCAR CEO Brian France told a Reuters summit
. France insists he’s talking to potential new sponsors, but wouldn’t name names.
NASCAR saw a $150 million gain in sponsorship revenue in 2008, a gain France says won’t be repeated. “The question is, are we going to back up,” he said.
