Petty Enterprises Final Days
Recently, Richard Childress Racing (RCR) made a major announcement – General Mills (NYSE: GIS) has agreed to a multi-year partnership to sponsor the No. 33 Cheerios®/Hamburger Helper® Chevrolet Impala SS beginning with the 2009 NASCAR Cup Series season. This is the final nail in the coffin for NASCAR’s oldest team – Petty Enterprises. With [...]
The State of NASCAR Sponsorship Programs
10 years ago, if I told a NASCAR fan that Robert Yates Racing would lose all of their sponsors and be on the verge of going out of business and becoming another “defunct” team, every single fan would have said “you must be out of your mind.” But fast forward to 2008 and so called [...]
Toyota’s 1st NASCAR Victory – Bang Racing
Brooklyn, M.I., Aug. 1, 2004 – Travis Kvapil stepped into his sponsor’s suite at Michigan International Speedway on Friday and with his usual, quiet candor asked a foretelling question as he was drawn to the brightly-colored yellow and black Line-X logo decorating the infield grass just outside the window. “If I win tomorrow, I’m going [...]
Meshkin lives out dream as NASCAR owner
By Dick Brinster, The Associated Press June 10, 2004 3:53 PM EDT (1953 GMT) Dressed in a T-shirt, jeans and sneakers, his cap on backward, Alex Meshkin bears little resemblance to other NASCAR team owners. That’s what Larry McReynolds thought when the former crew chief was approached last spring by Meshkin and asked to join [...]
Bang Racing Embarks On its First Season
Thomas Chemris Alex Meshkin has a resume similar to most Fortune 500 CEO’S. He parlayed investments in the stock market to raise start up capital for a new Internet company, Surfbuzz. Surrounding himself with some of the countries brightest marketing executives to grow the firm into a multi-national development group specializing in software [...]
Driver’s gamble with first-time owner pays off
By JEFF WOLF REVIEW-JOURNAL NASCAR Craftsman Truck series driver Travis Kvapil, left, and 24-year-old team owner Alex Meshkin have teamed to win two races this season. COURTESY PHOTO The past year of racing for Travis Kvapil has been so unique it makes the spelling of his last name seem like Smith or Jones. It started [...]
Toyota and Chevy Truck teams announced for 2004
HOMESTEAD, Fla. (AP) — Toyota officially became part of NASCAR’s Craftsman Truck series on Friday, announcing agreements with four teams for the 2004 season. Bill Davis Racing, Innovative Motorsports Inc., Waltrip Racing Inc. and Bang Racing, all new to the series, will field Toyota Tundra trucks in the season-opening event Feb. 13 at Daytona International [...]
Toyota launches four-team Craftsman entry
By Gary Graves, USA TODAY Rarely has a NASCAR entrance generated as much buzz as Toyota’s announcement that it would enter its Tundra model in the Craftsman Truck Series this season. Mike Skinner, who”ll drive a Tundra, says the engine needs work, but “I’d be very surprised if it weren’t competitive within four or five [...]
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