Danica Patrick to NASCAR…Hendrick Motorsports?
Rumors are running rampant that Danica Patrick is going to jump from IndyCar to NASCAR. Is this a negotiating tactic with Andretti Green Racing and Chip Ganassi Racing? Or is she seriously considering a move to stock car racing. One must wonder why the poster child of IndyCar Racing would take the risk and make a move to NASCAR, which undisputedly, is crumbling as I speak. I can image NASCAR dangling HUGE financial incentives and prepackage endorsements, but why take the risk?
Need More Clarification? – NASCAR in Crisis
Over the past several weeks, I have been inundated with inquiries about a variety of topics that I have discussed about the state of NASCAR and the sponsorship crisis. I feel compelled to address and clarify some of my previous statements and respond to a recurring theme of certain readers’ comments. Many of the NASCAR [...]
NASCAR Must Embrace New Media: Proposal Attached
Over the past several months, as the advertising market has become increasingly more challenging, I have written numerous posts about the need for NASCAR and Sprint Cup teams to evolve and innovate to stay competitive in the corporate boardrooms. In my posts NASCAR 2.0 and NASCAR Sponsorship 2.0, I discussed opportunities to generate revenues and [...]
NASCAR 2.0 – Online Advertising Soaring
In my posting NASCAR Sponsorship 2.0, I previously discussed how teams have a real opportunity to leverage their “content” through digital channels creating supplemental advertising revenue to offset their losses in traditional on-the-car sponsorship. Some may ask, is there really an opportunity in digital advertising for NASCAR teams? A recent report from eMarketer, projects online [...]
NASCAR All-Star Boredom
What is the COT? The Format? The Track? It doesn’t really matter because at the end of the day, the 2008 NASCAR All-Star Race was utterly boring. Honestly, I was shocked, because the All-Star race is normally one of the highlights to the long NASCAR racing season. The format traditionally included variables and rules promoting [...]
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