Survival of the Fittest? – NASCAR Teams Look to Consolidation
… is running rampant – Gillette Evernham Motorsports (GEM) will acquire Bill Davis Racing (BDR). With BDR having yet to secure a replacement for Caterpillar for the #22 Toyota Camry, the value proposition of the proposed acquisition appears to be strictly around the coveted partnership with Toyota Motorsports and BDR’s ownership in Triad Racing Development. So it appears that if both transactions are completed; and Gillette changes from Dodge to Toyota – Dodge Motorsports will be …
Tags: BDR Bill Davis Racing Chip Ganassi Racing Dodge GEM Gillette Evernham Motorsports M&A Michael Waltrip Racing MWR NASCAR Penske Racing Richard Petty Racing Robert Kauffman Sprint Cup Toyota
U.S. Army Redeploying its NASCAR Sponsorship
… team they want to go with next year. One published report has them moving to Bill Davis Racing (BDR) next season, which was roundly denied by several sources close to the situation. It’s strongly unlikely that the U.S. Army would select BDR over their alternatives.
But as the NASCAR elite reach the recently implemented 4 car limit; the U.S. Army’s options are far more limited than at any other time. Let’s analyze their options, the only well performing teams which have primary …
Richard Childress Racing (RCR) Tearing Up NASCAR in More Ways than One
… is even more impressive. Yesterday, Caterpillar a long time sponsor of Bill Davis Racing (BDR) announced they signed a multi-year agreement with RCR to become the primary sponsor of Jeff Burton and the #31 team – replacing AT&T who is prevented from returning to the sport by NASCAR and Sprint. This announcement comes on the heels of RCR securing General Mills as the primary sponsor of their 4th team.
It’s ironic – the same rules that help you one season can come back to …
Tags: BDR Bill Davis Racing Caterpillar defunct NASCAR RCR Richard Childress Racing Toyota
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