The Death Spiral Continues….NASCAR on Fox
… last year.
Every single, solitary NASCAR Sprint Cup telecast on FOX — all twelve races, the Budweiser Shootout and Daytona 500 Qualifying — saw declining ratings this season. 10 of the 12 races saw double-digit declines, including the last nine.
Despite the declines, NASCAR on FOX easily topped its competition. The 5.1 rating for NASCAR races on FOX is 65% higher than the 3.1 average for the ’09 NBA Playoffs (not including the ongoing NBA Finals) and 16% higher than the 4.4 for …
NASCAR Telecast Minus Beer Ads?
… and Coors during NASCAR Sprint Cup race telecasts? Following the split of Dale Earnhardt Jr., Budweiser and Dale Earnhardt Inc.; Anheuser-Bush has apparently rapidly diminished their dominate presence over our weekly telecasts. In my opinion, this is the procuring cause to Miller and Coors’ also reducing their media placements during NASCAR broadcasts. While I don’t have the numbers to backup my observations, nonetheless, I think the anecdotal evidence is enough to question the …
Tags: ABC Anheuser-Bush Budweiser Coors Dale Earnhardt Inc. Dale Earnhardt Jr. Dale Jr. ESPN Fox Miller NBC Teresa Earnhardt TNT
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