NASCAR in the Next Decade: The Storylines that will Shape the Future

It is not possible to predict the road NASCAR will travel by the time we reach the final 2019 checkered flag, but it will be entertaining to speculate.

This decade begins as NASCAR tail spins in the wrong direction it’s a sharp contrast to the beginning of the last decade when NASCAR viewership, attendance and corporate interest were all surging. Today, all of those trends are in reverse, and this decade will truly define whether NASCAR remains as a mainstream sport or becomes another fledgling motorsport series.

I believe the major stories and events that will affect NASCAR in the coming years will have little or nothing to do with on track racing. So let me begin with a few predictions before we take our first green flag of 2010.

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January 10, 2010

NASCAR Teams – Take a Stand!

Everyone is aware that a severe sponsor recession is hitting the NASCAR industry. But many are blaming the broader economic crisis as opposed to examining the dreadful trends eroding the NASCAR value proposition. NASCAR is facing a steady drop in television viewership, race attendance and overall fan interest, and the costs to operate a Sprint Cup team has almost tripled since 2002. Today, the top three teams – Hendrick Motorsports, Joe Gibbs Racing, and Roush Fenway Racing— are seeking complete season sponsorships between $22 million to $25 million. With the going rate per race anywhere from $500,000 to $750,000 – is there ANYONE who believes there is a ROI for sponsors at these prices? I don’t believe so.

Another alarming business trend, is that now, most sponsors want single-year deals. These days, a six-race package for $3 million qualifies as a “big deal” in Sprint Cup circles. The marquee free agent among sponsors is Ask.com, which spent about $4 million on its team deal with Hall of Fame Racing for the 2009 season and likely won’t spend more than that on the next deal, if indeed, the search engine decides to stay in the sport. Big name sponsors Allstate, DeWalt, Jack Daniel’s and Jim Beam will leave after this year, choosing to save that money or spend it elsewhere.

And of course, we are all aware of the market forces pushing the automakers to reduce their financial exposure to NASCAR – so I will ask the same simple question I have been asking for two years.

Why isn’t NASCAR doing anything to help the teams to ensure the long term viability of the sport?

I think the answer is pretty simple – they don’t feel they need too. And instead, want to continue pocketing the vast majority of the sports’ lucrative television contracts. And why, you may ask, has NASCAR (France Family) been able to dominate teams? I believe it is because NASCAR teams haven’t united into an association or partnership demanding the right changes to the sport. Just look across the pond to Formula 1 – while they face their own unique challenges, they do have a much more fair and logical business model. The teams are part of an association (Formula One Teams Association – FOTA), that collectively negotiates on financial matters and the adoption of rules affecting competition in their sport.

Whereas, when you look at NASCAR, you have a dictatorship run by Brian France, who I believe most will agree has single handedly undone many of the incredible accomplishments of his late father and grandfather. But as a former NASCAR team owner, I know the teams feel powerless. But it the truth be known, NASCAR is nothing without the teams. Now is the time for the teams to stand up and make a stand – the team owners are the only hope to save NASCAR. Teams must unite on common principles:

• Increased competiveness: major changes are required to the Car of Tomorrow to ignite fan interest
• Reduced operating expenses: less personnel at the track and NASCAR needs to follow the lead of Formula 1 and require race engines to be used at more than one event
• Modern technology: embrace fuel injection and alternative fuels/energy sources to make NASCAR an R&D platform for the automakers.
• Greater Revenue Sharing: Demand an equal share of the television revenues split between NASCAR, Race Tracks and Teams.

These 4 basic principles could reduce annual corporate sponsorship prices from $20 million down to $10 million – a marketing budget that could be justified to corporate executives. Plus, these changes would reignite the automakers interest in investing in the sport and most importantly, bring back the on-track excitement that race fans expect.

If teams do not take a united stand, but rather chose instead to continue to run around in circles spinning their wheels – they are facing certain annihilation.

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November 18, 2009

Chrysler Bankruptcy: The Future of NASCAR Teams Hang in the Balance

Questioning the future of Dodge’s continuing involvement in NASCAR is nothing new – back in September 2008, I wrote about the pending withdrawal of Dodge from NASCAR and unfortunately this appears to be the plan for 2010. (http://tinyurl.com/dlymm8)

Many, at first glance, didn’t feel that the Chrysler bankruptcy filing on Thursday would have any effect on the Sprint Cup teams backed by Dodge. And Chrysler was quick to issue a statement on Thursday reaffirming their commitment to NASCAR. It really should not come as a surprise that the new management from Fiat realizes the current iteration of the COT and the marketing platform offered by NASCAR is too expensive and doesn’t align with their new focus. Fiat/Chrysler’s new focus is on small fuel efficient cars and not on outdated large cars that inspired the NASCAR “Car of Tomorrow”.

Many sources strongly believed that Chrysler (Dodge) may pull its NASCAR funding in 2010. As many know, Dodge already slashed its motorsports budget by 30 percent this year. Then the question becomes this: What would happen to the teams that Dodge financially supports, if indeed they pull their support? That is the great unknown.

As I have professed for over two years, NASCAR is facing a crossroad; but yet, it continues down an ill-fated pathway of an outdated “Car of Tomorrow” instead of adopting a fresh approach that would leverage “green technologies” such as, biofuels and renewable energy, and a branding platform that is attractive to companies like Fiat. As I stated in July 2008,

You must wonder – why is NASCAR asleep at the wheel? Over the past decade, NASCAR has developed a phenomenal market platform for all types of companies – but without the financial and marketing support of the carmakers – NASCAR teams can’t afford to operate.
The time is now for NASCAR to embrace tomorrow’s future – alternative energy and fuel efficiency branding is required for the long-term viability of the sport as a marketing platform for the automotive manufacturers. (See: http://tinyurl.com/cwcjpj)

I am a strong believer that negative events create opportunities. NASCAR and the Big 3 (GM, Ford and Chrysler) at one time were going down a parallel road, but unfortunately as NASCAR started to become a rapidly growing mainstream sport in the early part of the decade and corporate sponsors rushed into the sport with their large marketing budgets looking to tap into this brand-loyal demographic, NASCAR lost sight of the value proposition and ROI required to keep the Big 3 involved in NASCAR. In the next couple of years, many will ask, why didn’t NASCAR do more to keep the Big 3 involved? The answer is quite simple, NASCAR and their Teams have a huge disconnect, and what’s good for NASCAR isn’t always what’s best for their Teams. Unlike all other major sports, like the NHL, NBA, MLB, and NFL; NASCAR team owners don’t have any say in the direction and decisions of the sport, nor do they participate in the financial upside during the good times. But what I do know is that they do bare the majority of the consequences during the difficult times. When Chrysler/Dodge leaves NASCAR, many teams will suffer and likely shutdown, but NASCAR Corporate will face very little short-term repercussions.

With the economic recession, dreadful environment for automakers and falling ratings of NASCAR racing, NASCAR has the opportunity to implement needed changes to put the sport in a position for growth and long term sustainability.

The solutions and answers for NASCAR are quite simple: race a car that is aligned with the automakers objectives, provide a fair distribution of revenues to competitors (teams), implement rigid cost controls; and, equally as important, please allow the drivers the freedom to race without the fear of penalties for relatively harmless actions. NASCAR, after all is said is done, should be entertainment.

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May 2, 2009

Robby Gordon and Jim Beam Team Up to Support Our Troops

I typically do not publish press releases but I believe Robby Gordon Motorsports (RGM) and Jim Beam should be commended for their efforts to support our troops and their families. Starting tomorrow – on Election Day, RGM and Jim Beam will launch an online charity auction giving racing fans and all Americans the opportunity to show their patriotism, and to bid on a rare racing collectible – with 100% of the proceeds going to support our troops.

If possible check out the auction at: www.ebay.com/operationhomefront

____________________________________

Deerfield, Ill. – November 3, 2008 – As Veterans Day approaches, racing enthusiasts and philanthropists will have a chance to bid on a unique racing collectible while supporting America’s service members and their families. Robby Gordon Motorsports (RGM), in combined efforts with Jim Beam® Bourbon, has kindly donated the special edition Jim Beam/Operation Homefront race car hood to Operation Homefront for auction.
RGM and Jim Beam created a special Operation Homefront paint scheme for the Richmond and New Hampshire NASCAR® Sprint Cup Series™ events in order to increase awareness of Operation Homefront, a nonprofit organization dedicated to providing emergency assistance and morale to U.S. troops and their families. To celebrate Veterans Day, they will run this paint scheme once more in Phoenix and will increase their commitment by auctioning off the hood to help raise funds for the organization.
“When Jim Beam asked me about running the paint scheme again and donating the hood, I was 100 percent in,” said Robby Gordon driver of the No. 7 Jim Beam Dodge. “Veterans Day is a time to remember the commitments made by the men and women who have served this country, and I’m proud to join Jim Beam in supporting Operation Homefront and our nation’s military families.”
Amy Palmer, founder and vice president of operations for Operation Homefront®, expressed her appreciation for Jim Beam’s and Gordon’s ongoing support. “Robby and Jim Beam have done so much for the families we serve,” she said. “We know we can count on them as well as NASCAR fans to be there for the military community.”
Jim Beam, the world’s No. 1-selling bourbon, formed an association with Operation Homefront earlier this year when it recognized the organization had the same commitment and values as the Jim Beam brand – true character, integrity and doing the right thing.
“This donation is aimed at helping the people who risk their lives to protect our freedom, our troops and their families,” said Brian Gallagher, manager, Jim Beam Racing. “We’re so proud of Operation Homefront and all that they do.”
The hood, autographed by Robby Gordon, will be auctioned off on eBay starting November 4 with the auction closing Veterans Day, November 11, just in time for holiday gift giving. All proceeds will go to Operation Homefront through eBay’s charitable arm, eBay® Giving Works, a fundraising platform for nonprofits that offers buyers and sellers the opportunity to support their favorite causes through trading on eBay.
To access this auction directly, view additional pictures and place bids go to www.ebay.com/operationhomefront

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November 3, 2008

NASCAR – Is it Still Stock Car Racing?

On Friday, Wired published an article titled – The Car of Tomorrow Has an Extension Cord – a discussion of the future plug-in hybrids coming soon to your local car dealer showroom. This discussion further demonstrates the continued divide between NASCAR and all automakers.
The founding principle and most basic concept behind NASCAR was and is “stock car” racing; and the ability for carmakers to demonstrate their performance of a car that closely models a car in the local showroom. This principle is no longer applied in NASCAR and is one of the basic problems existing for carmakers today in justifying their marketing expenditures in NASCAR.
“Stock car” doesn’t mean “old” or antiquated but means the use of current technologies which are closely tied to their street car equivalents. The age old adage of “Win on Sunday and Buy on Monday” is no longer applicable in NASCAR – and is contributing to the eroding sales of the Big 3. Furthermore, the COT is alienating carmakers by further dividing marketing objectives of the carmakers and the value proposition of NASCAR.
The future of carmakers exists in plug-in hybrids – the combination of battery power and biofuels. According to Wired; it all starts in 2010. General Motors (GM) promises to have the Chevrolet Volt rolling into showrooms by then. Toyota says it will roll out a small fleet of plug-in Prius hybrids to see how they do. Volkswagen has similar plans for its plug-in Golf. And Fisker Automotive hopes to have a few dozen pricey Karma sedans in driveways within 18 months. Ford and others are moving more slowly, aiming for 2012 and beyond.
It may surprise some to learn that widespread adoption of plug-in hybrids isn’t in the distant future and may be in consideration for your next car. According to Mike Omotoso of J.D. Power & Associates “…we could see critical mass by 2015.”
NASCAR has a real opportunity for leadership – and can provide automotive manufacturers a real marketing platform that demonstrates alternative energy as performance cars – that are viable, affordable and energy efficient – and return NASCAR to its roots as “stock car” racing at its best.

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July 21, 2008

Cost-Cutting at GM Racing – NASCAR a Branding Problem?

The day is fast approaching when the automotive manufacturers are going to reign in their motorsports budgets to reflect the current state of the automotive industry. The fundamental issue with NASCAR as a branding tool for the car companies is that it fails to demonstrate the future product portfolio and demands for “green” vehicles.
Even though financial uncertainty for the Big 3 car companies is really nothing new – surging fuel prices have disproportionally affected the U.S. carmakers vs. their foreign counterparts. This is because of their reliance on profits from the sale of light-trucks and SUVs. In May, GM saw a 37% decline in light truck and SUV sales; and subsequently its share of the overall U.S. market dropped below 20%, a new low for the automotive giant that in 1980 had 45% of the U.S. market.
Over the past couple of years, as the trends of high fuel prices and the decrease in light truck and SUV sales became a reality – NASCAR adopted rules and policies to further alienate the automotive manufacturers from the sport. Instead of embracing alternative energy branding or a “green” platform – the recent implementation Car of Tomorrow (COT) – is nothing more than an antiquated “led sled” and continues a branding platform that labels the U.S. carmakers as gas guzzlers.
Some may ask, but isn’t racing and “green” technology or fuel efficiency an immediate dichotomy? The simple answer is NO – at least it doesn’t need to be.
I am the last person to believe that Ethanol fuel is the answer to our energy crisis or believe it will be the long-term solution for consumers and carmakers alike. However; one must recognize the success of Honda and their racing program in the Indy Racing League (IRL) – the IndyCar Series.
Back in 2006, the Indy Racing League (IRL) and IndyCar Series adopted the use of Ethanol fuel instead of traditional gasoline to provide Honda (their sole engine provider and automotive manufacturer) a marketing platform to appeal to the growing consumer demographic interested in alternative energy sources and “green” technology. When you compare recent sales results of Honda versus GM, Ford, Chrysler and Toyota – you must see the correlation between their brand positioning and the motorsports platform of the IndyCar Series. As of May 2008, Honda is now selling more cars than Chrysler.

Last week, GM racing director Mark Kent said that every level of motorsports that GM supports-from the giant stock-car racing series NASCAR to the grassroots Sports Car Club of America-is being evaluated. “Racing is not exempt (from cuts),” Kent said last week. Troy Clarke, president of GM North America, added: Motorsports “have not gone without scrutiny. I’m not going to get into specifics about NASCAR. But there will be modifications-changes in our marketing footprint-in this area.”
You must wonder – why is NASCAR asleep at the wheel? Over the past decade, NASCAR has developed a phenomenal market platform for all types of companies – but without the financial and marketing support of the carmakers – NASCAR teams can’t afford to operate.
The time is now for NASCAR to embrace tomorrow’s future – alternative energy and fuel efficiency branding is required for the long-term viability of the sport as a marketing platform for the automotive manufacturers.

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July 16, 2008

The Nationwide Series Will Live Another Day – COT on Hold

NASCAR officials have notified team owners in the Nationwide Series that they will delay the introduction of the Car of Tomorrow (COT) in the Nationwide Series by at least one year. According to Ramsey Poston, Managing Director of Communications at NASCAR, the reason for the change is because “testing and development” is still needed before the car is approved for competition.
While that does sound very nice and tidy, the real reason is far more ominous – and the decision was based upon the economic impact on the independent teams in the Nationwide Series. The introduction of the COT would require teams to replace their entire fleet of race cars and it would be financially inconceivable and ultimately would devastate the Nationwide Series in 2009.
Back in May, I wrote an article Car of Tomorrow (COT) – Friend or Foe for the Nationwide Series; where I foretold of the impending disaster of the COT for the Nationwide Series and quoted Dale Earnhardt Jr. about his race team’s future plans and the viability of the Nationwide Series with the COT:

And they’re going to bring a COT in and we won’t be able to race in the Nationwide Series with the COT probably. That’ll just be too expensive to switch all that over. …And the COT program is going to be too expensive for me to justify creating a whole new program with COT stuff, so I’d just as soon go into the Cup Series or get out of the Nationwide Series altogether.

An official announcement is expected from NASCAR in two weeks.

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July 5, 2008

Car of Tomorrow (COT) – Friend or Foe for the Nationwide Series?

Earlier this week, Dale Earnhardt Jr. provided a candid team owner’s perspective of the forthcoming change to the Car of Tomorrow (COT) in the NASCAR Nationwide Series. When asked about his future Sprint Cup plans with JR Motorsports, he said:

“I used to say no way, no way. But it’s almost as expensive to run in the Nationwide Series. And they’re going to bring a COT in and we won’t be able to race in the Nationwide Series with the COT probably. That’ll just be too expensive to switch all that over.”

“…And the COT program is going to be too expensive for me to justify creating a whole new program with COT stuff, so I’d just as soon go into the Cup Series or get out of the Nationwide Series altogether.”

Dale Jr.’s statements raise an alarming concern on the viability of the Nationwide Series. Let’s be honest – if the Nationwide Series business model doesn’t work for JR/Hendrick Motorsports – why then, would anyone think it would work for someone else? I have a hard time envisioning any other team being able to justify the capital expenditure required to compete in the NASCAR Nationwide Series with the COT. The pending arrival of the COT to the Nationwide Series couldn’t be at a worst economic time. Even teams such as Richard Childress Racing (RCR) are struggling to find new sponsors; and in retrospect, recently announced that the former Championship #21 team would be reducing its schedule in 2008 for the Nationwide Series due to a lack of sponsorship.

It’s undisputed that the COT provides enhanced safety for the drivers – which are undeniably priceless. However, compensation for improved safety should be at the forefront of NASCAR’s economic model and NASCAR should provide assistance for the teams’ through financial allowances to ensure that drivers and crew members are safe; while at the same time, enabling team owners’ to survive. It’s unfortunate that team owners must bear 100% of the financial burden of safety while NASCAR corporate continues to retain the vast majority of revenues and profits – continuing to drain many of the teams’ livelihoods – and perhaps even to the sport’s future longevity.

If I was still an owner of my NASCAR team (Bang! Racing), I would organize the Nationwide Series Team Owners to take a stand and demand financial assistance from NASCAR to adopt the COT in 2009. If Dale Jr. can’t afford to- who in the world can?

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May 20, 2008

Toyota’s 1st NASCAR Victory – Bang Racing

Brooklyn, M.I., Aug. 1, 2004 – Travis Kvapil stepped into his sponsor’s suite at Michigan International Speedway on Friday and with his usual, quiet candor asked a foretelling question as he was drawn to the brightly-colored yellow and black Line-X logo decorating the infield grass just outside the window.

“If I win tomorrow, I’m going to run through the grass and spin out across that logo but only if that’s ‘OK’ with everyone here,” he asked. Call it fate with a little bit of luck, but just don’t call it happenstance. Kvapil was on a mission to keep that promise and did. After capturing the checkered flag, he wheeled the No. 24 Line-X Tundra into the infield as a victorious nod to the jubilant yellow Line-X shirts lining the roof of their suite.

The historic victory was one of many firsts: the first checkered of the season for the 2003 NASCAR Craftsman Truck Series Champion, the inaugural win for first-year team, Bang Racing, and an achievement that etched a place in the history books for Toyota as the championship manufacturer continues its winning legacy in NASCAR.

“This is huge.what a day!” Kvapil exclaimed. “Toyota gave me some great horsepower again. I screwed up yesterday and drove my truck into the wall off turn 2 after only getting five or six practice laps. Then we broke a motor and had to start in the back. I really have to thank crew chief John Monsam, Mike Skinner and the 42 crew for helping us out with all their notes. They had a fast, fast race truck in happy hour yesterday, and we were able to look at their notes and go a little bit more in their direction from where we were and tune on our truck for the race. So we relied a lot on my teammate and his setup.”

The win marks the second time Kvapil and Bang Racing have made history and helped Toyota to the forefront of acclaim after an impressive out-of-the-box display at Daytona International Speedway earlier this season. Kvapil drove Bang Racing and the No. 24 Line-X Tundra into the NASCAR Craftsman Truck Series history books by breaking the highest finish for a new team at Daytona, previously held by Kenny Martin who finished fifth at the Speedway in 2000, clinched the highest qualifying position (third) for the new manufacturer and led the first lap on Lap 8 for the Toyota Motorsports contingent.

“We went to Daytona and didn’t really think we had a shot at the win – and we finished second,” Kvapil said. “It seems like it’s been so long since then. To be able to pull it off here with Line-X sponsoring my truck and the event is just awesome. We’ve been trying so hard all year. For Bang Racing and Toyota to put the total package together in the other manufacturers’ backyard is pretty special.” Kvapil battled against the odds from the back of the pack and another grazing off the turn 4 wall as the initial laps ticked down. From the wave of the green flag, racing action looked more like Daytona as Kvapil worked the advantage of the draft and quickly knocked off 15 spots in 20 laps at the two-mile venue despite loose conditions.

“The draft definitely played in my favor at times,” Kvapil said. “I’d be back a little ways and I’d just fit in and catch the next group. Then I’d pass some more and draft up behind the next group. But it played against me a couple of times, too. I’d try to make passes down on the bottom, and it seemed like everyone wanted to lay-up on the outside. If I had any help, I could make some passes but everyone wanted to stay in line. It was just like Daytona – if you had someone to go with you, you could make your way to the front. But during the last 20 laps of the race, my truck was strong enough to do it on my own.”

Following the first caution flag for debris and a quick pit stop for air pressure, track bar and wedge adjustments to tighten up his ride, Kvapil exited pit road just outside the top-10. As teammate Mike Skinner took the lead mid-way through the 100-lap event, the reigning champ had worked his way into 10th and waited for his green flag pit stop. Then fate stepped in. Kvapil pulled the wheel from heading down pit road for a green flag stop in seventh place as NASCAR called the fourth of seven caution flags for debris. After the crew feverishly changed all four tires taking air pressure out of each and added two cans of fuel, the No. 24 team gained four spots as an ecstatic crew watched Kvapil fall in line behind teammate Mike Skinner. The pair sailed past race leader Bobby Hamilton on lap 77 until yet another caution on lap 81 for Kelly Sutton’s spin in turn 2. When racing action resumed three laps later, Kvapil drove past Skinner and never looked back despite two additional yellows and the race finale ending under caution. “I knew if I ever got to the lead and out in clean air, I could get to the front fast,” he said. “Clean air is so big at Michigan. You’ve got all the downforce on the truck working for you. I thought I had a good enough truck that I could drive away from them, and that’s exactly what happened. It was a great feeling to look in the mirror and see that I was pulling away.”

“Eric [Phillips] and everyone on my team did a great job and gave me tremendous pit stops today,” he said. “They picked up three and four spots every time I pitted and made perfect adjustments on the truck. Earlier in the race, I was able to drive up to about 10th or 15th fairly easily, but once I got to those trucks they were pretty good and it was hard to pass. My truck was just too loose. We really had to work on our truck pretty hard to get it to where I was that fast. The draft was a big equalizer, too. There were some guys that probably don’t have the horsepower that Toyota has under the hood, and they were able to keep up. But I had a good horse under the hood. The last 20 laps were the best laps I had all weekend. I was just riding around wide-open. And Mike and I worked together really well at the end. I thought it was going to be a one-two, but it was pretty darn close.” Kvapil’s joy ride couldn’t have come at a better momentum-boosting time mid-way through the season.

“I expected it a little earlier than 13 weeks into the season to be honest,” Kvapil said. “I knew my owner, Alex Meshkin, had put together a tremendous group of people. With Toyota behind us giving us all the tools we need to go to the race track to run well – I know I’ve got great bodies, I know I’ve got great engines and I know Alex has got the best pieces bolted on the truck that we can buy. I’ve got Eric and Brad [Whaley], a great engineer, and now John’s on board as the new 42 crew chief. We’ve got a good group of people that really work together and communicate well, and I think that’s what the key was to our weekend. We finally put the whole package together. We tested last week in Nashville, and it was a huge turn around for our team. Since testing there, we brought a completely different truck with a totally different setup to Michigan, and Toyota providing us with that testing time and giving us that opportunity to get on the track was a key in my victory.”

As the youngest team owner in NASCAR to reach victory lane, 24-year-old Meshkin’s laurels were all the more sweet as both drivers finished inside the top-three after a roller coaster month of average finishes and changes within the organization. “For the past couple of weeks, I’ve taken more hands-on control of the team making changes to help the two teams become stronger and bring them together,” Meshkin said.

“I think we’ve accomplished that. Thanks to the hiring of our new crew chief on the 42 team, John has helped further solidify our team. Our track performance today, Mike having the best happy hour yesterday, two top-five finishes in which either of our trucks could’ve won and to have Travis win his sponsor’s race, it just can’t get any better than this. It’s an honor to be able to deliver Toyota their first win. To have Travis in victory lane – nothing could be more special.”

“I’m just really proud of the teamwork from the 24 and 42 crews working together to change the motor after we hit the wall in happy hour,” Phillips said. “Everyone put in so much effort and hard work to get us to the front, and I had all the confidence in the new Toyota engine we put in our Line-X truck. Our team has had the Michigan race circled on the calendar since Daytona and really wanted to win for Line-X and for Toyota in the big-three manufacturers’ backyard. To go up there and run really well with both teams just shows how good our race team really is. Our momentum keeps getting stronger which is so important since we’re just getting into the middle part of the race season.” “One of the biggest positives of our team’s win is an answer to a lot of the doubts over the past month about our race team and where we’re headed and what we’re doing,” Phillips said.

“There have been a lot of changes, and I still believe all of the changes are for the best for Bang Racing and its future. I’m really proud of the guys standing behind me and this race team through all of it. I think running one and two at the end of the race just shows how strong this race team can be when we work together. The communication with John has been really great, and I know we will work well together the rest of the year to continue down a successful path.” From victory lane and a momentous time in motorsports history, it’s hard to imagine less than 10 months ago Bang Racing didn’t even own a hammer. “I remember last fall when we didn’t have any employees or a race shop,” Kvapil said.

“We have done a lot in a very short time. And we just keep getting stronger and stronger. I’ve been saying for the last couple of weeks, the second half of the year is when Bang Racing is going to come on strong. We’ve been testing all this time, and the engines are getting better under the hood. Now that we’ve been to a lot of these race tracks once and know exactly what to bring for setups, we’ll start climbing our way to the top. We still definitely have a shot at the championship. Our team hasn’t given up and is looking for some more victories.” As Kvapil pulled away from the field during the last laps of the race, his crew and the Line-X employees weren’t the only ones acting as a cheering squad. Little known to anyone else, Kvapil himself acted as a cheerleader for his team before the race had even begun. “I told my crew the last time I wrecked my truck in practice, I won in Texas a couple of years ago,” Kvapil smiled. “And we’ve seen Carl Edwards change his motor a couple of times and come from the back to the front to win. So, this wasn’t going to be all bad. I knew if there was a place that I had to drive from the back to try for the win, Michigan was going to be one of the easiest places to do it. I’m just proud to be the driver to bring home Toyota’s first NASCAR victory.”

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February 17, 2008