NASCAR in the Next Decade: The Storylines that will Shape the Future
… in fan interest. Since making its debut, the COT has been one of the most controversial rule changes to be introduced in NASCAR. There is no question that NASCAR will eventually make changes to their ill advised COT design, but the question is how dramatic and rapid will changes be introduced. I believe this decision will define the sport in the coming decade, because unless on-track racing significantly improves, NASCAR is doomed to become a second-rate sport with limited commercial …
End of an Era: NASCAR Scene Ceases?
… that management at NASCAR begins to listen to their fans and competitors and bring about the right change to invigorate the sport’s fan base and advertisers.
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NASCAR Teams – Take a Stand!
… it is because NASCAR teams haven’t united into an association or partnership demanding the right changes to the sport. Just look across the pond to Formula 1 – while they face their own unique challenges, they do have a much more fair and logical business model. The teams are part of an association (Formula One Teams Association – FOTA), that collectively negotiates on financial matters and the adoption of rules affecting competition in their sport.
Whereas, when you look at NASCAR, …
Chrysler Bankruptcy: The Future of NASCAR Teams Hang in the Balance
… automakers and falling ratings of NASCAR racing, NASCAR has the opportunity to implement needed changes to put the sport in a position for growth and long term sustainability.
The solutions and answers for NASCAR are quite simple: race a car that is aligned with the automakers objectives, provide a fair distribution of revenues to competitors (teams), implement rigid cost controls; and, equally as important, please allow the drivers the freedom to race without the fear of penalties for …
NASCAR’s Business Model Hits the Wall
… Holdings, an incredibly profitable wholly owned private company.
Those times have dramatically changed and for too long, NASCAR teams have tolerated the exploitation and willingly bore the total burden to exclusively fund their operations through advertising and sponsorship. The rapid increases in costs of racing and teams’ operating expenses of the past 5 years, combined with the minimal increase in sponsorship value – have brought the teams’ very existence into question.
One …
Is NASCAR Preparing for Their Post Automaker Future?
… portfolio is less than innovative. It’s time for NASCAR’s leadership to make the necessary changes in the best interests of their lifeblood – their teams and automakers.
I want to enforce my statements in my post on July 21st :
NASCAR has a real opportunity for leadership – and can provide automotive manufacturers a real marketing platform that demonstrates alternative energy as performance cars – that are viable, affordable and energy efficient – and return NASCAR to its …
NASCAR’s Statements Require a Willing Suspension of Disbelief
… 2009; and without competitive teams – NASCAR is heading for a death spiral.
Without sweeping changes to the fundamental way NASCAR operates – the long term future is bleak. In comparison to Formula 1, following the announcement of Honda to close their F1 Racing operations, the FIA, the sanctioning body of Formula 1 racing, immediately acted with the support of their constructors (teams) to implement meaningful cost cutting measures for the 2009 and 2010 seasons. Formula 1 Cost …
NASCAR Solutions: STOP rewarding Mediocrity – Start rewarding Winners!
… be a traditionalist in my view of the sport and the championship points system – but times have changed; and subsequently, their needs to be a dramatic adjustment to ignite fan interest.
We all agree that NASCAR has a lot of problems. Simply but, this may be an example of the “chicken or the egg” syndrome. The fundamental metric which must improve is fan viewership. While this is not the end all solution – it would significantly improve teams’ ability to attract more corporate …
Need More Clarification? – NASCAR in Crisis
… may require the governing body to stimulate the NASCAR economy. But NASCAR needs far more sweeping changes than just the teams receiving a larger share of the television revenues. A variety of topics that must be addressed include; dramatic cost savings for the teams, incentives which drive fan interest – larger focus on winning -- less on consistency, and greater shares in revenues so teams can sell sponsorship packages for considerably less -- increasing the value proposition for corporate …
NASCAR for Sale – Is “Change” Coming?
… an element of fact and that the France Family is looking to sell NASCAR. It is my opinion that a change in ownership from the France Family to Smith would not bring about the change needed to put NASCAR back on the track for growth. As discussed in my most recent blog entry, The Failing NASCAR Economy: A Time for Action! - NASCAR must act to bring forth changes to support its lifeblood – the race teams. A Smith regime would only continue the same old policies of providing the race …
Survival of the Fittest? – NASCAR Teams Look to Consolidation
… in Triad Racing Development. So it appears that if both transactions are completed; and Gillette changes from Dodge to Toyota – Dodge Motorsports will be left with just Penske Racing and Richard Petty Racing. Furthermore, I suspect at the root of Gillette’s motivation to acquire BDR is the reality that Dodge is looking to leave NASCAR all together. As my readers know, earlier this month Dodge announced their plans to leave the NASCAR Truck Series and with the founding Dodge Sprint Cup …
NASCAR Sponsorships’ Unraveling
… the worst performing teams but could soon start to challenge the most elite NASCAR teams. The change in corporate sponsors’ attitudes towards NASCAR sponsorship shouldn’t surprise anyone.
However, NASCAR and its Teams have either refused or do not understand how to evolve in the digital age where advertisers can purchase measureable and interactive advertising with far less risk and much greater ROI. Unlike, most “traditional” businesses that reinvent themselves and innovate; …
BMW Sauber F1 Eyeing Alonso
… Silly Season of 2008, Formula 1 hasn’t seen any real drama or excitement with driver swaps and changes as the paddock prepares for the 2009 season. But is that about to change?
As many F1 enthusiasts know, Fernando Alonso is calculating and plotting his next career move in order to place him back with a championship caliber racing team. Most motorsports’ analysts have assumed Alonso would stay at Renault for another year and then head to Scuderia Ferrari in 2010. But this may not …
ESPN Expands its Global Digital Media Presence
… digital media acquisition made by ESPN. Since the acquisition of Jayski in 2007, very little has changed and even its website has remained almost identical since its inception in 1996. The business model of Jayski is very different than traditional media sites and focuses primarily on unofficial team generated content – basically translated; employees’ of race teams share gossip, rumors, opinions and often lies about their employers and/or competitors. This model has created a very …
A Dream Turned Realty – Making History with Toyota
… Perhaps; in some ways, this made the win ever sweeter. I had recently made significant personnel changes to improve our racing operations and team chemistry; wanting to provide a better chance to score our first victory. Our two race teams entered Michigan International Speedway with a renewed confidence and attitude following the departure of Larry McReynolds from Bang Racing and we expected to demonstrate our team’s unity and potential at the Line-X 200, a race event sponsored by Line-X …
Crown Royal to Cheerios?
… McMurray and Jack Roush are extremely disappointed by their performances and both would welcome a change. However, with the enhanced marketing competition from Stewart Haas Racing, it’s unlikely that Roush Fenway will find a suitable replacement for the AAA and will be forced to move David Regan into the Crown Royal/Irwin Tools Ford.
As NASCAR Silly Season comes to a peak at the end of August, expect more announcements on the future plans of Ryan Newman, Martin Truex Jr., Casey Mears and …
The Future of the NASCAR Truck Series
… manufacturer saving the Truck Series from its untimely demise. NASCAR must make significant changes to the scheduling, promotion and positioning of the Truck Series if they intend to secure the long-term viability of the Series.
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Cost-Cutting at GM Racing – NASCAR a Branding Problem?
… scrutiny. I’m not going to get into specifics about NASCAR. But there will be modifications-changes in our marketing footprint-in this area.”
You must wonder – why is NASCAR asleep at the wheel? Over the past decade, NASCAR has developed a phenomenal market platform for all types of companies – but without the financial and marketing support of the carmakers – NASCAR teams can’t afford to operate.
The time is now for NASCAR to embrace tomorrow’s future – alternative …
Team Consolidation on the Horizon
… “growing” enterprises which make up the Sprint Cup Series. Boy, haven’t the times quickly changed? In 2009, 43 competitive cars in the field will only be a sweet memory.
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The Nationwide Series Will Live Another Day – COT on Hold
… According to Ramsey Poston, Managing Director of Communications at NASCAR, the reason for the change is because “testing and development” is still needed before the car is approved for competition.
While that does sound very nice and tidy, the real reason is far more ominous – and the decision was based upon the economic impact on the independent teams in the Nationwide Series. The introduction of the COT would require teams to replace their entire fleet of race cars and it would …
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