Chrysler Bankruptcy: The Future of NASCAR Teams Hang in the Balance
… the plan for 2010. ( http://tinyurl.com/dlymm8 )
Many, at first glance, didn’t feel that the Chrysler bankruptcy filing on Thursday would have any effect on the Sprint Cup teams backed by Dodge. And Chrysler was quick to issue a statement on Thursday reaffirming their commitment to NASCAR. It really should not come as a surprise that the new management from Fiat realizes the current iteration of the COT and the marketing platform offered by NASCAR is too expensive and doesn’t align …
Tags: Chrysler COT Dodge NASCAR
Cost-Cutting at GM Racing – NASCAR a Branding Problem?
… and “green” technology. When you compare recent sales results of Honda versus GM, Ford, Chrysler and Toyota – you must see the correlation between their brand positioning and the motorsports platform of the IndyCar Series. As of May 2008, Honda is now selling more cars than Chrysler.
Last week, GM racing director Mark Kent said that every level of motorsports that GM supports-from the giant stock-car racing series NASCAR to the grassroots Sports Car Club of America-is being …
Tags: Car of Tomorrow Chrysler COT Ethanol Ford General Motors GM Honda Indy Racing League IndyCar IRL Mark Kent NASCAR Toyota Troy Clarke
Team Consolidation on the Horizon
… appointed President of Toyota Racing Development (TRD) – and with the financial uncertainty of Chrysler (Dodge), this would provide Chip Ganassi the ability to leave Dodge and become part of the Toyota Motorsports umbrella. Secondly, the “Waltrip” brand no longer has the luster that once existed and it’s unlikely that any new prospective primary sponsor would consider aligning itself with the MWR organization. However, MWR does have a coveted deal with Toyota and with the merged …
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