Alex Meshkin

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21 Aug, 2008

NASCAR Sponsorships’ Unraveling

Posted by: Alex Meshkin In: NASCAR

Two brands and two industries synonymous with NASCAR – Coors Light (Coors Brewing) and Texaco Havoline (Chevron) have in subsequent years cut ties with Chip Ganassi Racing and ultimately vacated NASCAR team sponsorship. The association and sponsorship of these two industries - Beer and Gasoline/Oil companies with NASCAR have by far the greatest value proposition; [...]

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11 Aug, 2008

NASCAR Telecast Minus Beer Ads?

Posted by: Alex Meshkin In: NASCAR

Has anyone noticed the decreased television advertising from Anheuser-Bush, Miller and Coors during NASCAR Sprint Cup race telecasts? Following the split of Dale Earnhardt Jr., Budweiser and Dale Earnhardt Inc.; Anheuser-Bush has apparently rapidly diminished their dominate presence over our weekly telecasts. In my opinion, this is the procuring cause to Miller and Coors’ also [...]

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About

Alex Meshkin is a serial entrepreneurial that is well documented in leading publications including CNBC, Fortune, Fox News, and many others. Alex Meshkin is widely known for his success as the Founder and CEO of Bang! Racing, a company formed through a strategic partnership with Toyota Racing Development. In 2004, Bang! Racing broke numerous motorsports records; and Alex Meshkin became the youngest team owner to win in NASCAR history, bringing Toyota its first two victories.