NASCAR Sponsorships’ Unraveling
Two brands and two industries synonymous with NASCAR – Coors Light (Coors Brewing) and Texaco Havoline (Chevron) have in subsequent years cut ties with Chip Ganassi Racing and ultimately vacated NASCAR team sponsorship. The association and sponsorship of these two industries – Beer and Gasoline/Oil companies with NASCAR have by far the greatest value proposition; and yet they are leaving NASCAR? What is going on here? Even for someone like me who …
Tags: Chevron Chip Ganassi Racing Coors Brewing Coors Light Dale Earnhardt Jr. Defunt NASCAR Teams Havoline Juan Pablo Montoya NASCAR NASCAR Sponsorship Sprint Cup Target Texaco
NASCAR Telecast Minus Beer Ads?
Has anyone noticed the decreased television advertising from Anheuser-Bush, Miller and Coors during NASCAR Sprint Cup race telecasts? Following the split of Dale Earnhardt Jr., Budweiser and Dale Earnhardt Inc.; Anheuser-Bush has apparently rapidly diminished their dominate presence over our weekly telecasts. In my opinion, this is the procuring cause to Miller and Coors’ also reducing their media placements during NASCAR broadcasts. While I don’t have the numbers to backup my …
Tags: ABC Anheuser-Bush Budweiser Coors Dale Earnhardt Inc. Dale Earnhardt Jr. Dale Jr. ESPN Fox Miller NBC Teresa Earnhardt TNT
-
Latest tweets
