Cost-Cutting at GM Racing – NASCAR a Branding Problem?

… simple answer is NO – at least it doesn’t need to be.

I am the last person to believe that Ethanol fuel is the answer to our energy crisis or believe it will be the long-term solution for consumers and carmakers alike. However; one must recognize the success of Honda and their racing program in the Indy Racing League (IRL) – the IndyCar Series.

Back in 2006, the Indy Racing League (IRL) and IndyCar Series adopted the use of Ethanol fuel instead of traditional gasoline to provide …

Tags: Car of Tomorrow Chrysler COT Ethanol Ford General Motors GM Honda Indy Racing League IndyCar IRL Mark Kent NASCAR Toyota Troy Clarke

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