Chrysler Bankruptcy: The Future of NASCAR Teams Hang in the Balance
… – but without the financial and marketing support of the carmakers – NASCAR teams can’t afford to operate.
The time is now for NASCAR to embrace tomorrow’s future – alternative energy and fuel efficiency branding is required for the long-term viability of the sport as a marketing platform for the automotive manufacturers. (See: http://tinyurl.com/cwcjpj )
I am a strong believer that negative events create opportunities. NASCAR and the Big 3 (GM, Ford and Chrysler) at one time …
Is NASCAR Preparing for Their Post Automaker Future?
… marketing platform that demonstrates alternative energy as performance cars – that are viable, affordable and energy efficient – and return NASCAR to its roots as “stock car” racing at its best.
NASCAR is standing at the crossroads, where the wrong decision could be the final nail in the coffin. Their choice may be a future of IROC style racing or one of a balance of innovative technology with the proper cost controls in place to secure the long term stability of all …
Crown Royal to Cheerios?
… that Jamie McMurray, currently the driver of Roush Fenway Racing’s #26 Crown Royal/Irwin Tools Ford, will be the driver of Richard Childress Racing’s 4th team, to be sponsored by Cheerios/General Mills.
Could this be a sign that Roush Fenway Racing is unable to secure a replacement sponsor for the American Automotive Association (AAA); and perhaps plans to accelerate its mandatory downsizing one year earlier?
On the other hand, it’s no secret that both Jamie McMurray and Jack Roush …
NASCAR – Is it Still Stock Car Racing?
… And Fisker Automotive hopes to have a few dozen pricey Karma sedans in driveways within 18 months. Ford and others are moving more slowly, aiming for 2012 and beyond.
It may surprise some to learn that widespread adoption of plug-in hybrids isn’t in the distant future and may be in consideration for your next car. According to Mike Omotoso of J.D. Power & Associates “…we could see critical mass by 2015.”
NASCAR has a real opportunity for leadership – and can provide automotive …
Tags: Alternative Energy Racing COT Dodge Fisker Automotive Ford General Motors GM J.D. Power & Associates Mike Omotoso NASCAR Plug-In Hybrids Prius The Car of Tomorrow Toyota Volkswagen
The Future of the NASCAR Truck Series
… Big 3 American automotive manufacturers and the grand entrance of Toyota into NASCAR. Because GM, Ford and Dodge made every effort to fend off Toyota Motorsports’ success during their inaugural year in NASCAR, balanced competition was created – and resulted in one of the most competitive racing series in the world. Furthermore, the Truck Series received a tremendous amount of public interest, record viewership, attendance and possibly the most important factor of all – awareness in the …
Tags: Bang Racing Craftsman Dodge Ford Fox News Channel GM NASCAR NASCAR Craftsman Truck Series Snap-On Tools Toyota Toyota Motorsports
Cost-Cutting at GM Racing – NASCAR a Branding Problem?
… sources and “green” technology. When you compare recent sales results of Honda versus GM, Ford, Chrysler and Toyota – you must see the correlation between their brand positioning and the motorsports platform of the IndyCar Series. As of May 2008, Honda is now selling more cars than Chrysler.
Last week, GM racing director Mark Kent said that every level of motorsports that GM supports-from the giant stock-car racing series NASCAR to the grassroots Sports Car Club of America-is …
Tags: Car of Tomorrow Chrysler COT Ethanol Ford General Motors GM Honda Indy Racing League IndyCar IRL Mark Kent NASCAR Toyota Troy Clarke
The Reality of an IndyCar Champion
… will there be a similar announcement from the Yates Racing organization. I can’t image that the Ford Motor Company will continue to fund the operations of a sponsor-less team; regardless of the fact that their performance has been promising.
More dark days are ahead for the NASCAR economy; rising gas prices and overall inflation are just the beginning – soon to come are significant effects of poor race attendance and souvenir sales. Since NASCAR Corp. is mostly focused on protecting …
Richard Childress Racing (RCR) Tearing Up NASCAR in More Ways than One
… can come back to bite you the next. Case in point, the guaranteed starting position, which is afforded to the teams in the Top 35 in points, has been one of the motivating factors for the switch by Caterpillar to RCR(RCR #31 team is 2nd in the point’s standings). If you recall – this unfortunate rule was instituted by NASCAR only after the BDR Caterpillar team failed to qualify for a race in 2004 under the old rules. Regardless, you must congratulate RCR on their off-track success as …
Car of Tomorrow (COT) – Friend or Foe for the Nationwide Series?
… stand and demand financial assistance from NASCAR to adopt the COT in 2009. If Dale Jr. can’t afford to- who in the world can?
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Driver’s gamble with first-time owner pays off
… three weeks ago that it was pulling support from the team that would have forced Meshkin to find Fords, Dodges or Chevrolets for his drivers to finish the truck season.
A week later, however, Toyota backed off the threat, but Skinner left Meshkin’s team and began driving for Bill Davis Racing, another Toyota-backed program.
“When there’s stuff like that there’s always going to be distractions, but it was neat the guys in the shop never missed a beat,” Kvapil said. …
Toyota launches four-team Craftsman entry
… tell whether it comes true. For now Toyota will settle for being able to hang with American brands Ford, Dodge and Chevy.
Preseason testing revealed a horsepower deficit and other issues, but most expect the dependable Tundra to close the gap by season’s end, setting the stage for more suspense in NASCAR’s most competitive series.
“It’s stable,” said 1995 series champion Mike Skinner, who will team with reigning champion Travis Kvapil as part of Toyota’s four-team, seven-truck …
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