The Death Spiral Continues….NASCAR on Fox
According to Sports Media Watch, FOX has its lowest rated NASCAR season ever.
A year of declines has concluded with FOX drawing its lowest average rating for NASCAR since the net began airing races in ’01.
Excluding the rain delayed Coca Cola 600, 12 NASCAR races averaged a 5.1/11 rating and 8.5 million viewers on FOX during the 2009 season, down 11% in ratings and 9% in viewers from a 5.7/12 and 9.3 million last year, …
Tags: Fox NASCAR Sprint Cup tv
The Failing NASCAR Economy: A Time for Action!
… interest from corporate sponsors; and growth was fueled by new television contracts with Fox and NBC. Because of NASCAR’s unique business model, which is vastly different than other sports, the industry flourished from 2003 until recently, gathering new teams, with investors and manufacturers flocking to the industry.
As a point of reference, NASCAR is the ONLY major US sport without a franchise model including profit sharing agreements. NASCAR Teams operate in a free market where …
NASCAR Telecast Minus Beer Ads?
… the “Dale Jr” effect on the return-on-investment (ROI) of the NASCAR television contract for Fox, NBC, TNT and ABC/ESPN.
So I question, is their enough of a demand to offset the loss of beer ads? If so, I certainly would be surprised if that demand will withstand the current economic pressure. But for sure, no one expected the self-interested actions of Teresa Earnhardt to have such a negative impact and affect so many other parts of the NASCAR food chain. It seems apparent that you …
Tags: ABC Anheuser-Bush Budweiser Coors Dale Earnhardt Inc. Dale Earnhardt Jr. Dale Jr. ESPN Fox Miller NBC Teresa Earnhardt TNT
The Future of the NASCAR Truck Series
… continuous mainstream media exposure. I was the first NASCAR Team Owner ever to appear live of the Fox News Channel and received international attention which created a cycle of vital media interest to fuel sponsorship demand and ROI for all of the Truck Series teams.
However, the Truck Series is a different animal today. Over the course of the last few years a lack of interest and dwindling financial support from the Big 3 – has morphed the series into nothing more than Toyota versus the …
Tags: Bang Racing Craftsman Dodge Ford Fox News Channel GM NASCAR NASCAR Craftsman Truck Series Snap-On Tools Toyota Toyota Motorsports
Danica’s Victory – Watershed Moment for IndyCar?
… the first woman to win in open-wheel racing history. A few days ago, Danica was interviewed by Fox News and discussed her history making performance. While some may argue that her victory was a result of strategy and not performance – at the end of the day – the end result was a victory. This historic win will never be erased and will catapult IndyCar’s reemergence.
This recent ground breaking victory brought back many good memories of my own personal story in NASCAR and our …
Tags: Fox News IndyCar IRL NASCAR
Toyota launches four-team Craftsman entry
… McReynolds, the late Dale Earnhardt’s longtime crew chief, are best known for their repartee as Fox TV analysts.
They will be respectively known as team owner and management. Waltrip will drive in three Craftsman races this season but will mostly oversee David Reutimann’s progress in Darrell Waltrip Racing’s No. 17 Tundra.
McReynolds will supervise Kvapil and Skinner as Bang! Racing’s vice president, a prospect he didn’t consider until examining Toyota’s business plan last …
About Me
… becoming one of NASCAR’s elite team owners, and a leading face for NASCAR and recurring guest on Fox News Channel. Alex was also featured on CNBC Squawk Box, and in numerous publications including, Fortune, Sporting News, Racer, Associated Press and Sports Illustrated.
Bang! Racing’s sponsors included, Toyota Motor Sales, DuPont, Viacom (Showtime Networks), Line-X, Valvoline and Snap-On Tools. In 2005, the race team was acquired by Toyota Motorsports and Bill Davis Racing. The technology …
-
Latest tweets
