The founding principle and most basic concept behind NASCAR was and is “stock car” racing; and the ability for carmakers to demonstrate their performance of a car that closely models a car in the local showroom. This principle is no longer applied in NASCAR and is one of the basic problems existing for carmakers today in justifying their marketing expenditures in NASCAR.

“Stock car” doesn’t mean “old” or antiquated but means the use of current technologies which are closely tied to their street car equivalents. The age old adage of “Win on Sunday and Buy on Monday” is no longer applicable in NASCAR – and is contributing to the eroding sales of the Big 3. Furthermore, the COT is alienating carmakers by further dividing marketing objectives of the carmakers and the value proposition of NASCAR.

The future of carmakers exists in plug-in hybrids – the combination of battery power and biofuels. According to Wired; it all starts in 2010. General Motors (GM) promises to have the Chevrolet Volt rolling into showrooms by then. Toyota says it will roll out a small fleet of plug-in Prius hybrids to see how they do. Volkswagen has similar plans for its plug-in Golf. And Fisker Automotive hopes to have a few dozen pricey Karma sedans in driveways within 18 months. Ford and others are moving more slowly, aiming for 2012 and beyond.

It may surprise some to learn that widespread adoption of plug-in hybrids isn’t in the distant future and may be in consideration for your next car. According to Mike Omotoso of J.D. Power & Associates “…we could see critical mass by 2015.”

NASCAR has a real opportunity for leadership – and can provide automotive manufacturers a real marketing platform that demonstrates alternative energy as performance cars – that are viable, affordable and energy efficient – and return NASCAR to its roots as “stock car” racing at its best.

Speedway Motorsports Inc., which owns eight tracks that hold NASCAR events, already has been told GM will not renew contracts at two tracks — New Hampshire Motor Speedway and Bristol Motor Speedway.

Scott Cooper, vice president of communications for SMI, said nobody is panicking.

We’ve seen bad times with the economy before, and we’ll likely see them again, Cooper said Wednesday. At the end of the day, we’ve still got a sport that pairs up well with the American car manufacturers. We believe the sport will continue to have tight relations with those manufacturers.

Read the whole article at ap.google.com

“We were informed last week that our sponsorship with the U.S. Navy will not renew at the end of the year,” said Mike Davis, director of communications for JR Motorsports. “It has been an exceptional partnership since 2005, and we look forward to a strong finish to the season.”

Brad Keselowski is currently second in the Nationwide Series champion standings and won at Nashville earlier this year. This announcement is another huge blow to the fledging Nationwide Series, which has also seen icons like Richard Childress Racing (RCR) – unable to retain their Nationwide Series sponsors. NASCAR continues to face tremendous obstacles – and yet, nothing is being done to help support the teams’ survival. Instead, NASCAR continues to implement “rules”, which are contrary to the best interests of the teams and the sport in general.

With growing financial uncertainty – NASCAR and teams should also fear – that the automotive manufacturers may begin pulling their financial support from the Nationwide series – this again, is another example of NASCAR putting their heads in the sand until reality comes knocking at the door.

One must believe – – if Dale Jr. is having a difficult time finding and retaining Nationwide sponsors -this series may face further set of debilitating setbacks.

It’s ironic – the same rules that help you one season can come back to bite you the next. Case in point, the guaranteed starting position, which is afforded to the teams in the Top 35 in points, has been one of the motivating factors for the switch by Caterpillar to RCR (RCR #31 team is 2nd in the point’s standings). If you recall – this unfortunate rule was instituted by NASCAR only after the BDR Caterpillar team failed to qualify for a race in 2004 under the old rules. Regardless, you must congratulate RCR on their off-track success as they strengthen their organization to be better positioned to effectively compete with the super teams of Hendrick Motorsports and Joe Gibbs Racing.

Since 2002, the last year BDR won a race, they have rapidly unraveled and are clearly on the road of becoming defunct. In 2008 we see RCR redefining success with having 3 teams in the top 12; while two other organizations are teetering on the verge of extinction.

(full disclosure: In 2005, my team (Bang! Racing) was adding a Sprint Cup team and the Top 35 rule resulted in the loss of new sponsors)

This is the final nail in the coffin for NASCAR’s oldest team – Petty Enterprises. With its dismal performance in the past two decades, NASCAR’s old boys’ network continues to crumble. The trend of corporate sponsors to gravitate to the elite stables of Hendrick Motorsports, Joe Gibbs Racing, Roush Fenway Racing, Richard Childress Racing and Gillette Evernham Motorsports continues to challenge the sustainability of the remaining fledgling racing teams.

The days of former drivers and crew chiefs operating inefficient poor performing racing teams and shaving millions of dollars from major corporate sponsors are clearly over. The future of NASCAR is clear – there will be six to eight teams, each with four cars. The most elite will thrive; the others will fight for survival and the appeal of NASCAR with its core fans will continue to deteriorate.

Sincere congratulations to Richard Childress Racing and General Mills and best of luck in 2009.

Bill Davis Racing, Innovative Motorsports Inc., Waltrip Racing Inc. and Bang Racing, all new to the series, will field Toyota Tundra trucks in the season-opening event Feb. 13 at Daytona International Speedway.

Davis will bring 18-year-old Shelby Howard to the truck series, while Robert Huffman and Hank Parker Jr. will drive for George deBidart’s Innovative Motorsports.

Darrell Waltrip, a three-time Winston Cup champion who is now a TV analyst, has hired David Reutimann as his driver and will get behind the wheel of a second entry for two or three events in 2004.

The new Bang Racing team, co-owned by Larry McReynolds, former Cup crew chief and now also a TV analyst, and Alex Meshkin, has hired 1995 truck series champion Mike Skinner and is expected to run a second entry for new series champion Travis Kvapil.

Davis also will work with Toyota Racing Development in building the race trucks and V8 engines for all four teams.

“What I’ve seen Toyota accomplish in such a short time in the IRL series, and the support they have given those teams … there’s no question that their intentions and goals are the same as they head toward the truck series in 2004,” said McReynolds.

Toyota engines competed in the IRL series for the first time in 2003, and Scott Dixon won the series championship in a Toyota-powered car.

In another truck announcement Friday, General Motors will add to its role in the Craftsman series with sponsorship of three teams.

A Chevrolet Silverado driven by Dennis Setzer for Morgan-Dollar Motorsports will carry the Silverado sponsorship, while Jack Sprague will drive a vehicle sponsored by Chevy Trucks for Xpress Motorsports.

Kevin Harvick Inc., will field a Silverado driven by Matt Crafton and sponsored by GM Goodwrench.

http://sportsillustrated.cnn.com/2003/racing/11/14/notebook.ap/