NASCAR’s Statements Require a Willing Suspension of Disbelief
… – the long term future is bleak. In comparison to Formula 1, following the announcement of Honda to close their F1 Racing operations, the FIA, the sanctioning body of Formula 1 racing, immediately acted with the support of their constructors (teams) to implement meaningful cost cutting measures for the 2009 and 2010 seasons. Formula 1 Cost Reduction Plan
This type of leadership and decisive action may curb future team closures and ensure the viability of the sport. Contrasting the …
Cost-Cutting at GM Racing – NASCAR a Branding Problem?
… long-term solution for consumers and carmakers alike. However; one must recognize the success of Honda and their racing program in the Indy Racing League (IRL) – the IndyCar Series.
Back in 2006, the Indy Racing League (IRL) and IndyCar Series adopted the use of Ethanol fuel instead of traditional gasoline to provide Honda (their sole engine provider and automotive manufacturer) a marketing platform to appeal to the growing consumer demographic interested in alternative energy sources and …
Tags: Car of Tomorrow Chrysler COT Ethanol Ford General Motors GM Honda Indy Racing League IndyCar IRL Mark Kent NASCAR Toyota Troy Clarke
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