Survival of the Fittest? – NASCAR Teams Look to Consolidation
… crisis for race teams. NASCAR needs to immediately revise the distribution of TV revenues to fairly compensate the race teams – or face the reality that the life expectancy of many NASCAR race teams are limited at best and more teams will continue to close their doors.
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Crown Royal to Cheerios?
Rumors are swirling that Jamie McMurray, currently the driver of Roush Fenway Racing’s #26 Crown Royal/Irwin Tools Ford, will be the driver of Richard Childress Racing’s 4th team, to be sponsored by Cheerios/General Mills.
Could this be a sign that Roush Fenway Racing is unable to secure a replacement sponsor for the American Automotive Association (AAA); and perhaps plans to accelerate its mandatory …
Cost-Cutting at GM Racing – NASCAR a Branding Problem?
… one must recognize the success of Honda and their racing program in the Indy Racing League (IRL) – the IndyCar Series.
Back in 2006, the Indy Racing League (IRL) and IndyCar Series adopted the use of Ethanol fuel instead of traditional gasoline to provide Honda (their sole engine provider and automotive manufacturer) a marketing platform to appeal to the growing consumer demographic interested in alternative energy sources and “green” technology. When you compare recent sales …
Tags: Car of Tomorrow Chrysler COT Ethanol Ford General Motors GM Honda Indy Racing League IndyCar IRL Mark Kent NASCAR Toyota Troy Clarke
The Reality of an IndyCar Champion
… was one of the most accomplished drivers in American motorsports. When he moved from IndyCar (IRL) to NASCAR in 2008 he was full of hopes and dreams for an exciting future – and yet now he finds himself without a “ride” in 2008. What is happening in NASCAR? For Dario Franchitti, he isn’t sure what his future holds, but the former open-wheel star said Wednesday he’d like to remain in NASCAR.
It is not surprising, when viewing NASCAR and the economic climate today, that Dario …
Danica’s Victory – Watershed Moment for IndyCar?
… my young age; but with our historic and record-breaking year in NASCAR. However, unlike the IRL (IndyCar), who is leveraging Danica’s historic moment in history – and is utilizing this moment to bring in new sponsors into the sport to reach new demographic markets – not surprisingly, NASCAR failed to leverage their moment.
But only time will tell if Danica’s historical victory will be the “watershed event’ that reignites IndyCar as a true corporate sponsorship alternative …
Tags: Fox News IndyCar IRL NASCAR
Toyota’s 1st NASCAR Victory – Bang Racing
… adjustments on the truck. Earlier in the race, I was able to drive up to about 10th or 15th fairly easily, but once I got to those trucks they were pretty good and it was hard to pass. My truck was just too loose. We really had to work on our truck pretty hard to get it to where I was that fast. The draft was a big equalizer, too. There were some guys that probably don’t have the horsepower that Toyota has under the hood, and they were able to keep up. But I had a good horse under the …
Toyota and Chevy Truck teams announced for 2004
… V8 engines for all four teams.
“What I’ve seen Toyota accomplish in such a short time in the IRL series, and the support they have given those teams … there’s no question that their intentions and goals are the same as they head toward the truck series in 2004,” said McReynolds.
Toyota engines competed in the IRL series for the first time in 2003, and Scott Dixon won the series championship in a Toyota-powered car.
In another truck announcement Friday, General Motors will add …
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