Survival of the Fittest? – NASCAR Teams Look to Consolidation
The global credit crisis may be slowing the M&A markets of Corporate America, however, mergers and acquisitions remain all the buzz in NASCAR. Back in July, I wrote Team Consolidation on the Horizon and it appears more likely than ever that Michael Waltrip Racing (MWR) led by Robert Kauffman will acquire Chip Ganassi Racing. Additionally, [...]
Crown Royal to Cheerios?
Rumors are swirling that Jamie McMurray, currently the driver of Roush Fenway Racing’s #26 Crown Royal/Irwin Tools Ford, will be the driver of Richard Childress Racing’s 4th team, to be sponsored by Cheerios/General Mills. Could this be a sign that Roush Fenway Racing is unable to secure a replacement sponsor for the American Automotive Association [...]
Cost-Cutting at GM Racing – NASCAR a Branding Problem?
The day is fast approaching when the automotive manufacturers are going to reign in their motorsports budgets to reflect the current state of the automotive industry. The fundamental issue with NASCAR as a branding tool for the car companies is that it fails to demonstrate the future product portfolio and demands for “green” vehicles. Even [...]
The Reality of an IndyCar Champion
2007 Indy 500 Champion – Check, 2007 IndyCar Championship – Check, Superstar Actress Wife – Check, NASCAR Sponsor – Only in his Dreams. In 2007 Dario Franchitti was one of the most accomplished drivers in American motorsports. When he moved from IndyCar (IRL) to NASCAR in 2008 he was full of hopes and dreams for [...]
Danica’s Victory – Watershed Moment for IndyCar?
During NASCAR’s off week, IndyCar stole the media headlines thanks to Danica Patrick winning her first race to become the first woman to win in open-wheel racing history. A few days ago, Danica was interviewed by Fox News and discussed her history making performance. While some may argue that her victory was a result of [...]
Toyota’s 1st NASCAR Victory – Bang Racing
Brooklyn, M.I., Aug. 1, 2004 – Travis Kvapil stepped into his sponsor’s suite at Michigan International Speedway on Friday and with his usual, quiet candor asked a foretelling question as he was drawn to the brightly-colored yellow and black Line-X logo decorating the infield grass just outside the window. “If I win tomorrow, I’m going [...]
Toyota and Chevy Truck teams announced for 2004
HOMESTEAD, Fla. (AP) — Toyota officially became part of NASCAR’s Craftsman Truck series on Friday, announcing agreements with four teams for the 2004 season. Bill Davis Racing, Innovative Motorsports Inc., Waltrip Racing Inc. and Bang Racing, all new to the series, will field Toyota Tundra trucks in the season-opening event Feb. 13 at Daytona International [...]
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