Digital Content: It’s not Access or Ownership but BOTH
… on the promise of the Digital Age – none of us will fully embrace digital content ownership.
(Disclaimer: I am the CEO of huvi, a digital media service that is under development that promises to revolutionize what it means to own digital content.)
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NASCAR in the Next Decade: The Storylines that will Shape the Future
… again. This was basically the same story for Verizon Wireless and Alltel. But I digress, we are discussing the future, and following the expiration of the current agreement with Sprint there is little doubt NASCAR will be left without a title sponsor of the Cup Series. And with the falling value of the title sponsorship rights, I expect NASCAR to be forced to sell the rights for a deep discount. But like everything else in NASCAR, the teams will bear the brunt of the negative financial …
NASCAR in Peril: Victory for Jeremy Mayfield in Drug Testing Legal Battle
… if they decided to settle the continued legal actions of Mayfield to circumvent continued discovery and future hearings/trials. However, on the flipside, the continued legal battle (Permanent Injection Hearing and Possible Civil Trial for Financial Damages) could expose very damning evidence for NASCAR and other competitors. It’s no secret that NASCAR “plays favorites” with their application of the rule book and other policies, so IF other competitors have tested positive for …
Chrysler Bankruptcy: The Future of NASCAR Teams Hang in the Balance
… more to keep the Big 3 involved? The answer is quite simple, NASCAR and their Teams have a huge disconnect, and what’s good for NASCAR isn’t always what’s best for their Teams. Unlike all other major sports, like the NHL, NBA, MLB, and NFL; NASCAR team owners don’t have any say in the direction and decisions of the sport, nor do they participate in the financial upside during the good times. But what I do know is that they do bare the majority of the consequences during the difficult …
Need More Clarification? – NASCAR in Crisis
… past several weeks, I have been inundated with inquiries about a variety of topics that I have discussed about the state of NASCAR and the sponsorship crisis. I feel compelled to address and clarify some of my previous statements and respond to a recurring theme of certain readers’ comments.
Many of the NASCAR faithful have repeatedly stated: “the sky is not falling NASCAR has a larger television audience today than in 2001”. While this may true – it has little to do with the …
NASCAR for Sale – Is “Change” Coming?
… to Smith would not bring about the change needed to put NASCAR back on the track for growth. As discussed in my most recent blog entry, The Failing NASCAR Economy: A Time for Action! - NASCAR must act to bring forth changes to support its lifeblood – the race teams. A Smith regime would only continue the same old policies of providing the race tracks a disproportionate share of the television revenues as compared to the racing teams. These policies need to change – NASCAR Sprint Cup …
The Failing NASCAR Economy: A Time for Action!
… What is more infuriating, and what is not common knowledge, is that NASCAR and its sister company ISC retain the vast majority of the sport’s healthy television contract revenues, and even compete against the teams for corporate sponsors - the lifeblood of the race teams. As many know, AT&T was forced to leave Richard Childress Racing (RCR) as a primary sponsor because NASCAR Corporate signed an agreement with Nextel (now Sprint) with an exclusivity provision precluding other …
Tags: AT&T Bang Racing Dale Earnhardt Sr economy France Family ISC Jack Roush NASCAR Nextel Richard Childress Racing Rick Hendrick Roger Penske Sprint Toyota
NASCAR Must Embrace New Media: Proposal Attached
… in the corporate boardrooms. In my posts NASCAR 2.0 and NASCAR Sponsorship 2.0, I discussed opportunities to generate revenues and exposure through digital media.
My unique perspectives are a result of “one of kind” experiences which are vastly different than any other thought leader in the NASCAR industry: a web 1.0 entrepreneur, NASCAR Team Owner (Bang Racing), and today, an executive in the current social and digital media industry. While there are unlimited …
NASCAR 2.0 – Online Advertising Soaring
In my posting NASCAR Sponsorship 2.0, I previously discussed how teams have a real opportunity to leverage their “content” through digital channels creating supplemental advertising revenue to offset their losses in traditional on-the-car sponsorship. Some may ask, is there really an opportunity in digital advertising for NASCAR teams? A recent report from eMarketer, projects online advertising for sports sites will double from 2008 to 2012 …
NASCAR – Is it Still Stock Car Racing?
… Friday, Wired published an article titled – The Car of Tomorrow Has an Extension Cord – a discussion of the future plug-in hybrids coming soon to your local car dealer showroom. This discussion further demonstrates the continued divide between NASCAR and all automakers.
The founding principle and most basic concept behind NASCAR was and is “stock car” racing; and the ability for carmakers to demonstrate their performance of a car that closely models a car in the local showroom. …
Team Consolidation on the Horizon
… through consolidation. Personal friendships may even play a significant part in the boardroom discussions. The likely first deal will be the merger of Chip Ganassi Racing and MWR. Both teams currently field 3 Sprint Cup teams and the merged entity would likely be a 3-4 team Sprint Cup organization – a net loss of 2-3 full time teams.
Oh yes, and here is the friendship part of this deal – Chip Ganassi has had a long standing relationship with Lee White, the newly appointed President …
The Reality of an IndyCar Champion
… focused on protecting the bottom line of their sister company – International Speedway Corp (ISC) – I would image there will be no relief in sight for the fledging racing teams – which are truly the heart and soul of NASCAR.
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Richard Childress Racing (RCR) Tearing Up NASCAR in More Ways than One
… the top 12; while two other organizations are teetering on the verge of extinction.
(full disclosure: In 2005, my team (Bang! Racing) was adding a Sprint Cup team and the Top 35 rule resulted in the loss of these new sponsors)
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Danica’s Victory – Watershed Moment for IndyCar?
… woman to win in open-wheel racing history. A few days ago, Danica was interviewed by Fox News and discussed her history making performance. While some may argue that her victory was a result of strategy and not performance – at the end of the day – the end result was a victory. This historic win will never be erased and will catapult IndyCar’s reemergence.
This recent ground breaking victory brought back many good memories of my own personal story in NASCAR and our team’s …
Driver’s gamble with first-time owner pays off
… of his truck team had decided to cut him from its 2004 lineup.
So the 28-year-old from Wisconsin hooked his championship wagon to a team owned by Alex Meshkin, a 24-year-old Internet entrepreneur who never had owned a race team before starting Bang Racing late last year.
Adding to Kvapil’s gamble: Meshkin’s team would rely on the new Toyota Tundra in the truck series. The Japan-based manufacturer had a proven history in other forms of racing, but this would be its first in …
Toyota launches four-team Craftsman entry
… and sometime Craftsman driver Jimmy Spencer broke off a xenophobic rant that NASCAR declined to discipline.
But Spencer’s comments seemed to express the sentiment of some, whom at the very least wonder if this is Toyota’s first step on the way to Nextel Cup. The company, which builds the trucks in Tennessee and Indiana, won’t comment.
Time will tell whether it comes true. For now Toyota will settle for being able to hang with American brands Ford, Dodge and Chevy.
Preseason …
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