Digital Content: It’s not Access or Ownership but BOTH
Throughout this country, in conference room after conference room and boardroom after boardroom, executives of content companies strategize how to respond to the alarming trends associated with owning physical media content. This has been mainly reflected in the downturn in CD and DVD sales. More recently, games have been added to the list. Many in the media industry are frustrated by the slower …
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Innovation in eCommerce: Commerce 2.0
Earlier today, I read an interesting post by Josh Kopelman of First Round Capital and subsequent comments from Fred Wilson, at Union Square Ventures. Both men are well respected early stage investors and have demonstrated significant investor acumen.
Josh Kopelman pointed out some fascinating empirical evidence to support the need for massive innovation in the ecommerce marketplace.
More …
NASCAR in the Next Decade: The Storylines that will Shape the Future
It is not possible to predict the road NASCAR will travel by the time we reach the final 2019 checkered flag, but it will be entertaining to speculate.
This decade begins as NASCAR tail spins in the wrong direction it’s a sharp contrast to the beginning of the last decade when NASCAR viewership, attendance and corporate interest were all surging. Today, all of those trends are in reverse, and this decade will truly define whether …
Category: NASCAR
Tags: Brian France COT NASCAR Sprint Cup
End of an Era: NASCAR Scene Ceases?
2009 was a dreadful year for the print publications and it appears a mainstay in the NASCAR industry is also on the brink. It’s no secret that after the boom years of NASCAR earlier this decade, advertisers and sponsors have left the sport in droves – but until now the primary victims were racing teams. But on Monday, this time it was NASCAR Scene and its website, Scene Daily.
According to Daly Planet, it’s rumored the title that launched in 1982 lost almost its …
Category: NASCAR
Tags: NASCAR NASCAR Scene Sponsors
NASCAR Teams – Take a Stand!
Everyone is aware that a severe sponsor recession is hitting the NASCAR industry. But many are blaming the broader economic crisis as opposed to examining the dreadful trends eroding the NASCAR value proposition. NASCAR is facing a steady drop in television viewership, race attendance and overall fan interest, and the costs to operate a Sprint Cup team has almost tripled since 2002. Today, the top three teams – Hendrick Motorsports, Joe Gibbs Racing, and …
Category: NASCAR
Tags: Brian France NASCAR Sponsorship
NASCAR in Peril: Victory for Jeremy Mayfield in Drug Testing Legal Battle
… injunction from the U.S. District Court in Charlotte, NC – lifting his suspension levied by NASCAR – so he will be allowed to race this weekend at Daytona. This initial victory for Mayfield presents potential challenges for NASCAR and their credibility.
For those who are unfamiliar with the complexities of the judicial system, the legal threshold for receiving equitable relief is “irreparable harm” and without a question, IF Jeremy Mayfield is innocent, his continued inability …
Category: NASCAR
Tags: Brian France Jeremy Mayfield Judge Graham Mullen NASCAR Ramsey Poston
Danica Patrick to NASCAR…Hendrick Motorsports?
Rumors are running rampant that Danica Patrick is going to jump from IndyCar to NASCAR. Is this a negotiating tactic with Andretti Green Racing and Chip Ganassi Racing or is she seriously considering a move to stock car racing? One must wonder why the poster child of IndyCar Racing would take the risk and make a move to NASCAR, which undisputedly, is crumbling as I speak. I can image NASCAR dangling HUGE financial incentives and prepackage endorsements, but why take the …
Category: NASCAR
Tags: Danica Patrick Dario Franchitti Hendrick Motorsports IndyCar NASCAR Sam Hornish VW
The Death Spiral Continues….NASCAR on Fox
According to Sports Media Watch, FOX has its lowest rated NASCAR season ever.
A year of declines has concluded with FOX drawing its lowest average rating for NASCAR since the net began airing races in ’01.
Excluding the rain delayed Coca Cola 600, 12 NASCAR races averaged a 5.1/11 rating and 8.5 million viewers on FOX during the 2009 season, down 11% in ratings and 9% in viewers from a 5.7/12 and 9.3 million last year, and the lowest rated …
Category: NASCAR
Tags: Fox NASCAR Sprint Cup tv
Chrysler Bankruptcy: The Future of NASCAR Teams Hang in the Balance
Questioning the future of Dodge’s continuing involvement in NASCAR is nothing new – back in September 2008, I wrote about the pending withdrawal of Dodge from NASCAR and unfortunately this appears to be the plan for 2010. ( http://tinyurl.com/dlymm8 )
Many, at first glance, didn’t feel that the Chrysler bankruptcy filing on Thursday would have any effect on the Sprint Cup teams backed by Dodge. And Chrysler was quick to issue a statement on Thursday …
Category: NASCAR
Tags: Chrysler COT Dodge NASCAR
NASCAR’s Business Model Hits the Wall
The Associated Press (AP) has reported Brian France, CEO of NASCAR, has directed his management to work with teams in developing new business models that can help them withstand the current economic crisis. As we are all aware, NASCAR teams rely on corporate sponsorship to fund the majority of their operating budgets, which is substantially different than any other major sport. Whereas, NFL, NBA, NHL and MLB teams participate in higher levels of revenue …
Category: NASCAR
Tags: Bang Racing Bill France Jr. Brian France Burton Smith France Family Franchise Model NASCAR Sprint Cup
Is NASCAR Preparing for Their Post Automaker Future?
Sources are telling me that instead of focusing on reinventing themselves, NASCAR is anticipating a future without automotive sponsors. Is this an omission from NASCAR that they lack a value proposition? Regardless of the poor economy or slump in automotive sales – if NASCAR sponsorship has a positive ROI, automakers would not be consider jumping ship. The reality is simply the ROI for the automakers are far below most other mediums and NASCAR may finally be getting …
Category: NASCAR
Tags: IROC NASCAR Value Proposition
NASCAR’s Statements Require a Willing Suspension of Disbelief
RE: NASCAR Says: Sport looks strong heading into 2009
Quoting the former Presidential Candidate and Senator Hillary Clinton, NASCAR statements on Friday truly requires a “willing suspension of disbelief” if they want us to think the “sport looks strong heading into 2009.”
Nothing could be further from the truth and it pains me to see the sport I love destroyed by in-action and failure …
Category: NASCAR
Tags: NASCAR NASCAR Economy TARP Willing Suspension of Disbelief
Ad Sponsors Peeling Away From NASCAR, Too
Ad Sponsors Peeling Away From NASCAR, Too
Looking to catch a NASCAR wreck? Here’s one: The racing association’s sponsors are pulling out, NASCAR CEO Brian France told a Reuters summit . France insists he’s talking to potential new sponsors, but wouldn’t name names.
NASCAR saw a $150 million gain in sponsorship revenue in 2008, a gain France says won’t be repeated. “The question is, are we going to back …
Category: NASCAR
Tags: Brian France NASCAR Sponsorship
NASCAR Solutions: STOP rewarding Mediocrity – Start rewarding Winners!
Frustrated over the lackluster excitement of the 2008 NASCAR Sprint Cup Series – I feel I am not alone. The racing was bland, personalities were muffled and there was not a compelling reason to watch most races. I tend to be a traditionalist in my view of the sport and the championship points system – but times have changed; and subsequently, their needs to be a dramatic adjustment to ignite fan interest.
We all agree that NASCAR has a lot …
Category: NASCAR
Tags: Chase for the Cup Dale Earnhardt Jeff Gordom Kevin Harvick NASCAR NASCAR Points System NASCAR Sprint Cup Series Ricky Bobby
Need More Clarification? – NASCAR in Crisis
… been inundated with inquiries about a variety of topics that I have discussed about the state of NASCAR and the sponsorship crisis. I feel compelled to address and clarify some of my previous statements and respond to a recurring theme of certain readers’ comments.
Many of the NASCAR faithful have repeatedly stated: “the sky is not falling NASCAR has a larger television audience today than in 2001”. While this may true – it has little to do with the enormous problems facing NASCAR …
Category: NASCAR
Tags: Brian France NASCAR Sponsorship
NASCAR for Sale – Is “Change” Coming?
… conducted an interview with ESPN. After questioned about the challenging times that is facing NASCAR; Smith reaffirmed his desire to acquire NASCAR and said, “And it’s getting closer”, referring to the possibility of the France Family looking to sell NASCAR. Is Smith just stirring the pot? Or perhaps, is the France Family finally considering ending their strangle-hold on the sport?
Hypothetically, let us assume Smith’s statements are backed by an element of fact and that the …
Category: NASCAR
Tags: Bruton Smith France NASCAR NASCAR for Sale NASCAR Franchise Sprint Cup Series
Robby Gordon and Jim Beam Team Up to Support Our Troops
… and Jim Beam created a special Operation Homefront paint scheme for the Richmond and New Hampshire NASCAR® Sprint Cup Series™ events in order to increase awareness of Operation Homefront, a nonprofit organization dedicated to providing emergency assistance and morale to U.S. troops and their families. To celebrate Veterans Day, they will run this paint scheme once more in Phoenix and will increase their commitment by auctioning off the hood to help raise funds for the organization.
“When …
Category: NASCAR
Tags: Charity Auction eBay Jim Beam NASCAR Operation Homefront Robby Gordon Robby Gordon Motorsports
The Failing NASCAR Economy: A Time for Action!
Most will agree that the current economic recession will have a significant financial impact on NASCAR teams and the sport as a whole – but does it really need to be this way? In 2009, there will be significantly less Sprint Cup teams competing on a weekly basis – and yet, in economic downturns other sports such as the NFL or NBA do not have reductions in teams. Why is this so? The answer is rather simple – other sports operate as a democracy with all teams participating in the …
Category: NASCAR
Tags: AT&T Bang Racing Dale Earnhardt Sr economy France Family ISC Jack Roush NASCAR Nextel Richard Childress Racing Rick Hendrick Roger Penske Sprint Toyota
NASCAR Must Embrace New Media: Proposal Attached" />NASCAR Must Embrace New Media: Proposal Attached
… market has become increasingly more challenging, I have written numerous posts about the need for NASCAR and Sprint Cup teams to evolve and innovate to stay competitive in the corporate boardrooms. In my posts NASCAR 2.0 and NASCAR Sponsorship 2.0, I discussed opportunities to generate revenues and exposure through digital media.
My unique perspectives are a result of “one of kind” experiences which are vastly different than any other thought leader in the NASCAR industry: a web …
Category: Digital Media , NASCAR
Tags: Bang Racing Digital Media NASCAR NASCAR 2.0 Paul Brooks Social Media
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