NASCAR Teams – Take a Stand!
… a Sprint Cup team has almost tripled since 2002. Today, the top three teams – Hendrick Motorsports, Joe Gibbs Racing, and Roush Fenway Racing— are seeking complete season sponsorships between $22 million to $25 million. With the going rate per race anywhere from $500,000 to $750,000 – is there ANYONE who believes there is a ROI for sponsors at these prices? I don’t believe so.
Another alarming business trend, is that now, most sponsors want single-year deals. These days, a …
Danica Patrick to NASCAR…Hendrick Motorsports?
Rumors are running rampant that Danica Patrick is going to jump from IndyCar to NASCAR. Is this a negotiating tactic with Andretti Green Racing and Chip Ganassi Racing or is she seriously considering a move to stock car racing? One must wonder why the poster child of IndyCar Racing would take the risk and make a move to NASCAR, which undisputedly, is crumbling as I speak. I can image NASCAR …
Tags: Danica Patrick Dario Franchitti Hendrick Motorsports IndyCar NASCAR Sam Hornish VW
The Death Spiral Continues….NASCAR on Fox
According to Sports Media Watch, FOX has its lowest rated NASCAR season ever.
A year of declines has concluded with FOX drawing its lowest average rating for NASCAR since the net began airing races in ’01.
Excluding the rain delayed Coca Cola 600, 12 NASCAR races averaged a 5.1/11 rating and 8.5 million viewers on FOX during the 2009 season, down 11% in ratings and 9% in viewers from a 5.7/12 and 9.3 …
Chrysler Bankruptcy: The Future of NASCAR Teams Hang in the Balance
… Chrysler (Dodge) may pull its NASCAR funding in 2010. As many know, Dodge already slashed its motorsports budget by 30 percent this year. Then the question becomes this: What would happen to the teams that Dodge financially supports, if indeed they pull their support? That is the great unknown.
As I have professed for over two years, NASCAR is facing a crossroad; but yet, it continues down an ill-fated pathway of an outdated “Car of Tomorrow” instead of adopting a fresh approach that …
NASCAR’s Business Model Hits the Wall
… sponsors to fund their operations – enabling the France Family to retain a majority of the sports revenues and amass a large network of racing venues, and establishing NASCAR Holdings, an incredibly profitable wholly owned private company.
Those times have dramatically changed and for too long, NASCAR teams have tolerated the exploitation and willingly bore the total burden to exclusively fund their operations through advertising and sponsorship. The rapid increases in costs of …
Need More Clarification? – NASCAR in Crisis
… a fresh approach to bring die-hards back into the fold and make the sport more interesting to all sports’ enthusiasts. However, Brian France has only focused on the latter; and subsequently, by attempting to reach out to non-core fans he not only failed to grow the fan base, but he alienated many loyalists which has diluted the value proposition for many NASCAR sponsors.
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Robby Gordon and Jim Beam Team Up to Support Our Troops
I typically do not publish press releases but I believe Robby Gordon Motorsports (RGM) and Jim Beam should be commended for their efforts to support our troops and their families. Starting tomorrow – on Election Day, RGM and Jim Beam will launch an online charity auction giving racing fans and all Americans the opportunity to show their patriotism, and to bid on a rare racing collectible – with 100% of the proceeds going to support our troops.
If possible check …
Tags: Charity Auction eBay Jim Beam NASCAR Operation Homefront Robby Gordon Robby Gordon Motorsports
The Failing NASCAR Economy: A Time for Action!
… less Sprint Cup teams competing on a weekly basis – and yet, in economic downturns other sports such as the NFL or NBA do not have reductions in teams. Why is this so? The answer is rather simple – other sports operate as a democracy with all teams participating in the economic benefits of the television contracts; while NASCAR on the other hand, is structured much closer to a dictatorship – with the profits being retained by NASCAR Corporate which is owned solely by the France …
NASCAR Must Embrace New Media: Proposal Attached
… interest in NASCAR.
Even though my current business focus has little to do with NASCAR or motorsports, I strongly believe that NASCAR must embrace new media business models and techniques. Paul, if you are interested to speak regarding these ideas -you know how to reach me. Best, Alex Meshkin.
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Will Jeff Gordon Win a Race in 2008?
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Tags: Hendrick Motorsports Jeff Gordon NASCAR Sprint Cup
Survival of the Fittest? – NASCAR Teams Look to Consolidation
… Chip Ganassi Racing.
Additionally, speculation is running rampant – Gillette Evernham Motorsports (GEM) will acquire Bill Davis Racing (BDR). With BDR having yet to secure a replacement for Caterpillar for the #22 Toyota Camry, the value proposition of the proposed acquisition appears to be strictly around the coveted partnership with Toyota Motorsports and BDR’s ownership in Triad Racing Development. So it appears that if both transactions are completed; and Gillette changes from …
Tags: BDR Bill Davis Racing Chip Ganassi Racing Dodge GEM Gillette Evernham Motorsports M&A Michael Waltrip Racing MWR NASCAR Penske Racing Richard Petty Racing Robert Kauffman Sprint Cup Toyota
Dodge Exits the NASCAR Truck Series
… In 2009, Dodge will not provide any financial support to any teams in the series. Dodge Motorsports senior manager Mike Delahanty said,
“We’ll have no factory-funded teams.”
Delahanty told ESPN.com,
“When times are tough, there are certain things that are lower on the priority list than others.”
This leaves us to ponder: Are the other series next? For years, rumors have circulated that Dodge would pull out of NASCAR- is it finally happening?
Earlier this …
Tags: Bang Racing Bobby Hamilton Craftsman Truck Series Dodge Mike Delahanty NASCAR Ted Musgrave Toyota Motosports
BMW Sauber F1 Eyeing Alonso
… his next career move in order to place him back with a championship caliber racing team. Most motorsports’ analysts have assumed Alonso would stay at Renault for another year and then head to Scuderia Ferrari in 2010. But this may not happen – at least that is the opinion of Hans-Joachim Stuck; a famous Grand Prix driver in the 70’s who now heads up Volkswagen’s racing division. Stuck, who prior to his VW appointment was long associated with BMW, believes the German brand should strive …
ESPN Expands its Global Digital Media Presence
Earlier this week, ESPN expanded its motorsports digital content business through the acquisition of Racing-Live.com. Racing-Live.com covers Formula 1 (F1-Live.com), Moto GP; Superbike (Moto-Live.com), Rally (Rally-Live.com), off road Rallies (Raid-Live.com), Endurance Sports-Cars and Kart racing.
This announcement follows the acquisition of Jayski, a NASCAR gossip site in 2007. Racing-Live.com strengthens ESPN’s global business and …
A Dream Turned Realty – Making History with Toyota
… Toyota’s flagship NASCAR teams. But Bang Racing will always remain in the NASCAR and Toyota motorsports history books -- as the team which brought Toyota their first victory in NASCAR. Without a doubt, this victorious day was etched in the hearts of many and will not be soon forgotten.
Alex Meshkin and Bang Racing Make History -- Toyota’s First Win in NASCAR
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Tags: Bang Racing Larry McReynolds Line-X 200 Line-X Spray-On Bedliners Michigan International Speedway NASCAR Toyota Motorsports Toyota Racing Development Toyota’s first NASCAR Victory Travis Kvapil
NASCAR 2.0 – Online Advertising Soaring
… advertising for NASCAR teams? A recent report from eMarketer, projects online advertising for sports sites will double from 2008 to 2012 – to $2 billion.
The sports site online advertising market is mostly untapped by NASCAR and remains a huge opportunity for race teams to tap into and ensure their continued viability in these difficult economic times.
While the most dedicated NASCAR fans are not your typical early adopters of online services; there still remains a tremendous …
Tags: Bang Racing eMarketer Hendrick Motorsports Joe Gibbs Racing NASCAR NASCAR Sponsorship 2.0 Roush Fenway Web 2.0
Shelby SuperCars – World’s Fastest Electric Car
… energy vehicles; and perhaps even work in conjunction to find additional solutions.
Motorsports has the opportunity to leverage these innovations in performance electric and plug-in hybrids vehicles to create a marketing platform for mainstream automakers as they introduce alternative energy vehicles in the coming years. In the coming years, I look forward when a major motorsports series announces plans to race an electric or plug-in hybrid.
Excerpts from the Shelby SuperCars …
The Future of the NASCAR Truck Series
… of Toyota into NASCAR. Because GM, Ford and Dodge made every effort to fend off Toyota Motorsports’ success during their inaugural year in NASCAR, balanced competition was created – and resulted in one of the most competitive racing series in the world. Furthermore, the Truck Series received a tremendous amount of public interest, record viewership, attendance and possibly the most important factor of all – awareness in the mainstream media.
As many of you know, I owned Bang …
Tags: Bang Racing Craftsman Dodge Ford Fox News Channel GM NASCAR NASCAR Craftsman Truck Series Snap-On Tools Toyota Toyota Motorsports
NASCAR Sponsorship 2.0
… with the value presented through “new media” channels. Now there are some who will say – sports marketing isn’t Old Media or New Media but Sports Media. While Sports Media does present a unique value proposition – at the end of the day, it does not provide corporate marketers a measurable customer acquisition medium -making it very similar to Old Media.
When specifically analyzing NASCAR as a marketing platform it’s undisputed that it provides unparallel consumer brand loyalty …
Tags: Atlanta Journal-Constitution Bang Racing Digital Media eBay Hendrick Motorsports Joe Gibbs Racing Michael Waltrip NASCAR NASCAR Corp NASCAR Corporate NASCAR Sponsorship NASCAR Sponsorship 2.0 New Media Old Media RaceWorld Roush Fenway Racing Sports Toyota Motorsports Web 2.0 YouTube
Atlanta Journal-Constitution Bang Racing Digital Media eBay Hendrick Motorsports Joe Gibbs Racing Michael Waltrip NASCAR NASCAR Corp NASCAR Corporate NASCAR Sponsorship NASCAR Sponsorship 2.0 New Media Old Media RaceWorld Roush Fenway Racing Sports Toyota Motorsports Web 2.0 YouTube
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Update: GM Cutting Back on NASCAR Spending
… to the Associated Press (AP) today, General Motors officially announced their first round of motorsports spending cuts. Troubled General Motors has notified two racetracks that operate NASCAR events that their current contracts will not be renewed as part of an overall $10 billion cost-cutting program.
Speedway Motorsports Inc., which owns eight tracks that hold NASCAR events, already has been told GM will not renew contracts at two tracks — New Hampshire Motor Speedway and Bristol Motor …
Tags: AP Bristol Motor Speedway General Motors GM Mark Kent NASCAR New Hampshire Motor Speedway Scott Cooper SMI Speedway Motorsports Troy Clarke
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