NASCAR in the Next Decade: The Storylines that will Shape the Future
… further tarnishing Brian France’s ability to continue to lead NASCAR into the next decade.
Sprint as the Title Sponsor of the Cup Series
The elephant in the room is the pending expiration of the sport’s lucrative sponsorship agreement with Sprint as title sponsor of the NASCAR Cup Series. Back in the summer of 2003, when Sprint (f/k/a NEXTEL) agreed to a 10 year agreement with NASCAR, no one expected the rapid decline of fan interest and corporate sponsorship within just a couple …
Tags: Brian France COT NASCAR Sprint Cup
NASCAR Teams – Take a Stand!
… in television viewership, race attendance and overall fan interest, and the costs to operate a Sprint Cup team has almost tripled since 2002. Today, the top three teams – Hendrick Motorsports, Joe Gibbs Racing, and Roush Fenway Racing— are seeking complete season sponsorships between $22 million to $25 million. With the going rate per race anywhere from $500,000 to $750,000 – is there ANYONE who believes there is a ROI for sponsors at these prices? I don’t believe so.
Another …
The Death Spiral Continues….NASCAR on Fox
… on FOX, down 11% from a 4.5/11 for the same race last year.
Every single, solitary NASCAR Sprint Cup telecast on FOX — all twelve races, the Budweiser Shootout and Daytona 500 Qualifying — saw declining ratings this season. 10 of the 12 races saw double-digit declines, including the last nine.
Despite the declines, NASCAR on FOX easily topped its competition. The 5.1 rating for NASCAR races on FOX is 65% higher than the 3.1 average for the ’09 NBA Playoffs (not including the …
Tags: Fox NASCAR Sprint Cup tv
Chrysler Bankruptcy: The Future of NASCAR Teams Hang in the Balance
… glance, didn’t feel that the Chrysler bankruptcy filing on Thursday would have any effect on the Sprint Cup teams backed by Dodge. And Chrysler was quick to issue a statement on Thursday reaffirming their commitment to NASCAR. It really should not come as a surprise that the new management from Fiat realizes the current iteration of the COT and the marketing platform offered by NASCAR is too expensive and doesn’t align with their new focus. Fiat/Chrysler’s new focus is on small fuel …
NASCAR’s Business Model Hits the Wall
… considering spending $15-$30 million required to fund a primary sponsorship program for a NASCAR Sprint Cup team. So I am rather befuddled with Brian France’s simplistic strategy to save the sport, which unfortunately in its current form will contribute to the sport’s certain collapse.
Is it possible that the past success of NASCAR is blinding Brian France from seeing the light? Reflecting back to 60 years ago to the earlier days of NASCAR, Bill France Sr. (Brian France’s …
Tags: Bang Racing Bill France Jr. Brian France Burton Smith France Family Franchise Model NASCAR Sprint Cup
NASCAR Solutions: STOP rewarding Mediocrity – Start rewarding Winners!
Frustrated over the lackluster excitement of the 2008 NASCAR Sprint Cup Series – I feel I am not alone. The racing was bland, personalities were muffled and there was not a compelling reason to watch most races. I tend to be a traditionalist in my view of the sport and the championship points system – but times have changed; and subsequently, their needs to be a dramatic adjustment to ignite fan interest.
We all agree that NASCAR has a lot of …
Tags: Chase for the Cup Dale Earnhardt Jeff Gordom Kevin Harvick NASCAR NASCAR Points System NASCAR Sprint Cup Series Ricky Bobby
Need More Clarification? – NASCAR in Crisis
… from the current economic crisis and rewind the clock to 2007; and if teams could have marketed Sprint Cup primary sponsorships for $10 million – do you think we would have the dramatic sponsor shortage of today? I don’t think so – the problem is primarily the price not the product.
Now I want to be clear – the product needs innovation and a fresh approach to bring die-hards back into the fold and make the sport more interesting to all sports’ enthusiasts. However, Brian France …
NASCAR for Sale – Is “Change” Coming?
… the television revenues as compared to the racing teams. These policies need to change – NASCAR Sprint Cup Teams must receive a greater portion of the television revenues earned by the sport – because without Teams there is no NASCAR. Yes, tracks are valuable, but as Formula 1 has proven, track owners and promoters are willing to host events without large subsidies from the governing body.
The best avenue to save our sport and put it back on track, allowing it to grow into the next …
Tags: Bruton Smith France NASCAR NASCAR for Sale NASCAR Franchise Sprint Cup Series
Robby Gordon and Jim Beam Team Up to Support Our Troops
… created a special Operation Homefront paint scheme for the Richmond and New Hampshire NASCAR® Sprint Cup Series™ events in order to increase awareness of Operation Homefront, a nonprofit organization dedicated to providing emergency assistance and morale to U.S. troops and their families. To celebrate Veterans Day, they will run this paint scheme once more in Phoenix and will increase their commitment by auctioning off the hood to help raise funds for the organization.
“When Jim Beam …
The Failing NASCAR Economy: A Time for Action!
… as a whole – but does it really need to be this way? In 2009, there will be significantly less Sprint Cup teams competing on a weekly basis – and yet, in economic downturns other sports such as the NFL or NBA do not have reductions in teams. Why is this so? The answer is rather simple – other sports operate as a democracy with all teams participating in the economic benefits of the television contracts; while NASCAR on the other hand, is structured much closer to a dictatorship – …
Tags: AT&T Bang Racing Dale Earnhardt Sr economy France Family ISC Jack Roush NASCAR Nextel Richard Childress Racing Rick Hendrick Roger Penske Sprint Toyota
NASCAR Must Embrace New Media: Proposal Attached
… become increasingly more challenging, I have written numerous posts about the need for NASCAR and Sprint Cup teams to evolve and innovate to stay competitive in the corporate boardrooms. In my posts NASCAR 2.0 and NASCAR Sponsorship 2.0, I discussed opportunities to generate revenues and exposure through digital media.
My unique perspectives are a result of “one of kind” experiences which are vastly different than any other thought leader in the NASCAR industry: a web 1.0 …
Will Jeff Gordon Win a Race in 2008?
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Tags: Hendrick Motorsports Jeff Gordon NASCAR Sprint Cup
Survival of the Fittest? – NASCAR Teams Look to Consolidation
… month Dodge announced their plans to leave the NASCAR Truck Series and with the founding Dodge Sprint Cup Team (Evernham) possibly joining the Toyota camp through the BDR acquisition – I think this will be most definitive indication that Dodge is saying “bye bye” to NASCAR.
It’s rather apparent, that in 2009 the pit lane of the NASCAR Sprint Cup series will be dominated and owned by just a few organizations. One must wonder – will NASCAR reverse their policy to limit teams to …
Tags: BDR Bill Davis Racing Chip Ganassi Racing Dodge GEM Gillette Evernham Motorsports M&A Michael Waltrip Racing MWR NASCAR Penske Racing Richard Petty Racing Robert Kauffman Sprint Cup Toyota
Dodge Exits the NASCAR Truck Series
… factory support would end this season. Delahanty said the manufacturer’s involvement with the Sprint Cup and Nationwide Series is unaffected.
Now you might ask: why hasn’t NASCAR attempted to “fix” the Truck Series value proposition to raise its “priority” with Dodge and the other manufacturers – the answer is part of the problem for NASCAR – with unprecedented sponsorship deflections in the Sprint Cup Series, the Truck Series is a low priority for NASCAR.
As the …
NASCAR Sponsorships’ Unraveling
… and race attendance. Since 2004, the cost of becoming a primary sponsor of a top performing Sprint Cup team has soared by over 60% while television ratings have dropped by about 10%. The dichotomy of rising sponsorship costs and decreased television exposure is a disturbing trend which is primarily affecting the worst performing teams but could soon start to challenge the most elite NASCAR teams. The change in corporate sponsors’ attitudes towards NASCAR sponsorship shouldn’t …
Tags: Chevron Chip Ganassi Racing Coors Brewing Coors Light Dale Earnhardt Jr. Defunt NASCAR Teams Havoline Juan Pablo Montoya NASCAR NASCAR Sponsorship Sprint Cup Target Texaco
Joe Gibbs Racing 2009 Teammates Could Make Interesting Brew
… for the 2009 season.
The Joe Gibbs Racing plans call for the 18-year old to make his NASCAR Sprint Cup debut at Richmond International Raceway on September 6th, with additional races to be announced within the next 2-3 weeks.
Logano has had an impressive racing career over the past several years as he moved from ASA to the NASCAR ladder system. But one most wonder if he is moving to Sprint Cup too soon? Unlike most of the young talents in their inaugural season in Sprint Cup, in 2009 …
Tags: Joe Gibbs Joe Gibbs Racing Joey Logano Kyle Busch NASCAR Sprint Cup Richmond International Raceway Tony Stewart
NASCAR Telecast Minus Beer Ads?
… noticed the decreased television advertising from Anheuser-Bush, Miller and Coors during NASCAR Sprint Cup race telecasts? Following the split of Dale Earnhardt Jr., Budweiser and Dale Earnhardt Inc.; Anheuser-Bush has apparently rapidly diminished their dominate presence over our weekly telecasts. In my opinion, this is the procuring cause to Miller and Coors’ also reducing their media placements during NASCAR broadcasts. While I don’t have the numbers to backup my observations, …
ESPN Expands its Global Digital Media Presence
… “gossip”- it is usually twisted with an element of fiction.
Because the culture of NASCAR Sprint Cup is clearly trending more towards Formula 1 than vice-a-versa; and with the super teams becoming more self-sufficient and less reliant on vendors to support the sponsorship development process; it is likely that Jayski’s sources will be minimized at best and rumors and the like will become less prevalent.
With that said; don’t expect to see ESPN exporting the Jayski business model …
Who is to Blame for the Tire Debacle at the Brickyard 400?
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Tags: AllState 400 Brickyard 400 Goodyear Indianapolis Motor Speedway NASCAR NASCAR Sprint Cup NASCAR Tires
Stewart Haas Racing Taking Shape
… in 2009? All signs point to a Tony Stewart and Ryan Newman duo which ought to light up the NASCAR Sprint Cup in 2009.
The 2008 Daytona 500 Champion career win for Ryan Newman failed to live up to the potential of his early years in NASCAR. Would a new team be the answer to reignite his career? Perhaps, but I suspect that the spark needed for Ryan Newman’s career may simply be to reunite with Matt Borland his former Crew Chief and current Director of Competition of HAAS CNC Racing …
Tags: Haas CNC Racing Matt Borland NASCAR Penske Racing Ryan Newman. Tony Stewart Sprint Cup Stewart Haas Racing
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