The Failing NASCAR Economy: A Time for Action!
Most will agree that the current economic recession will have a significant financial impact on NASCAR teams and the sport as a whole – but does it really need to be this way? In 2009, there will be significantly less Sprint Cup teams competing on a weekly basis – and yet, in economic downturns other sports such as the NFL or NBA do not have reductions in teams. Why is this so? The answer …
NASCAR Sponsorships’ Unraveling
… best performing open-wheel racing teams; and clearly delivers on and off the track performance for Target in the IndyCar Series. But unfortunately, Chip Ganassi’s foray into NASCAR has been a bitter disappointment. In 2006, Chip Ganassi secured Juan Pablo Montoya to pilot the #42 Texaco Dodge in the Sprint Cup series and hoped the media attention of the former IndyCar and Indy 500 Champion would ignite the performance and success of his NASCAR team. But excluding a few promising races …
Tags: Chevron Chip Ganassi Racing Coors Brewing Coors Light Dale Earnhardt Jr. Defunt NASCAR Teams Havoline Juan Pablo Montoya NASCAR NASCAR Sponsorship Sprint Cup Target Texaco
NASCAR Sponsorship 2.0
… marketing platform and corresponding online venture to engage consumers and enable advertisers to target fans with online promotions and incentives. We successfully deployed a “points” based auction powered by eBay (a Bang Racing sponsor) and delivered unmatched ROI to our sponsors.
Today there exists technologies, which if employed could provide NASCAR and teams with a solution. Available web 2.0 architecture and social marketing techniques would enable NASCAR, teams and sponsors to …
Atlanta Journal-Constitution Bang Racing Digital Media eBay Hendrick Motorsports Joe Gibbs Racing Michael Waltrip NASCAR NASCAR Corp NASCAR Corporate NASCAR Sponsorship NASCAR Sponsorship 2.0 New Media Old Media RaceWorld Roush Fenway Racing Sports Toyota Motorsports Web 2.0 YouTube
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Toyota’s 1st NASCAR Victory – Bang Racing
Brooklyn, M.I., Aug. 1, 2004 – Travis Kvapil stepped into his sponsor’s suite at Michigan International Speedway on Friday and with his usual, quiet candor asked a foretelling question as he was drawn to the brightly-colored yellow and black Line-X logo decorating the infield grass just outside the window.
“If I win tomorrow, I’m going to run through the grass and spin out across that …
Meshkin lives out dream as NASCAR owner
… he wouldn’t have much credibility without bringing aboard a high-profile racing figure. So he targeted McReynolds, and was persistent when first rebuffed.
“I wasn’t really interested in talking to him,” said McReynolds, Dale Earnhardt’s former crew chief and a TV racing analyst. “Since I stepped off the pit box at the end of 2000, I’ve had 30 or 40 people come at me.
“I always had the feeling that they were looking for someone with a magic wand in their back pocket to …
Bang Racing Embarks On its First Season
Thomas Chemris
Alex Meshkin has a resume similar to most Fortune 500 CEO’S.
He parlayed investments in the stock market to raise start up capital for a new Internet company, Surfbuzz. Surrounding himself with some of the countries brightest marketing executives to grow the firm into a multi-national development group …
Driver’s gamble with first-time owner pays off
By JEFF WOLF
REVIEW-JOURNAL
NASCAR Craftsman Truck series driver Travis Kvapil, left, and 24-year-old team owner Alex Meshkin have teamed to win two races this season.
COURTESY PHOTO
The past year of racing for Travis Kvapil has been so unique it makes the spelling of his last name seem like Smith or Jones.
It started at the end of the past …
eBay and Bang Racing Strategic Partnership
Place your bids
Bang Racing announced an agreement with online aution site eBay, which includes a co-primary sponsorship of the Bang Racing motorsports teams in the NASCAR Nextel Cup and an associate sponsorship in the NASCAR Craftsman Truck Series.
“We’re thrilled to have eBay become an associate sponsor in the NASCAR Craftsman Truck Series and support a young entrepreneurial …
Toyota and Chevy Truck teams announced for 2004
HOMESTEAD, Fla. (AP) — Toyota officially became part of NASCAR’s Craftsman Truck series on Friday, announcing agreements with four teams for the 2004 season.
Bill Davis Racing, Innovative Motorsports Inc., Waltrip Racing Inc. and Bang Racing, all new to the series, will field Toyota Tundra trucks in the season-opening event Feb. 13 at Daytona International Speedway.
Davis …
Toyota launches four-team Craftsman entry
By Gary Graves, USA TODAY
Rarely has a NASCAR entrance generated as much buzz as Toyota’s announcement that it would enter its Tundra model in the Craftsman Truck Series this season.
Mike Skinner, who”ll drive a Tundra, says the engine needs work, but “I’d be very surprised if it weren’t competitive within four or five months.”
By Tim Dillon, …
About Me
President of Toyota Motorsports and Alex Meshkin
Alex Meshkin is a successful digital media entrepreneur bringing innovation to the entertainment, sports, and consumer and enterprise markets.
Launching his first consumer internet start-up in 1999, Alex is no stranger to digital media companies. Alex Meshkin however, is widely known as the founder of Toyota Motorsports’ flagship …
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