Danica Patrick to NASCAR…Hendrick Motorsports?
… support in the coming years. There is widespread speculation that Volkswagen/Audi, and possibly Toyota, BMW and Mercedes-Benz may join the IndyCar series in 2012. This is the result of IndyCar’s long-term vision and planning to strategically position itself as a “green” marketing platform for the automakers. A few of years ago, a move to NASCAR may have been considered a “step up” – but one most wonder if that still holds true today. Two of the most prolific IndyCar racers in …
NASCAR’s Business Model Hits the Wall
… (Daytona) and winning our 13th race (Michigan International Speedway), which was the first win for Toyota in NASCAR history. While all this is now historical facts found in the archives of NASCAR history, what is typically not understood is that even as a very competitive team, our business model was fundamentally flawed because generating a profit was nearly impossible. Simply put; the cost of running a NASCAR team far exceeds its sponsorship/advertising revenue potential and without …
Is NASCAR Preparing for Their Post Automaker Future?
… it may be too late for NASCAR to adjust and to keep the financial support of the Big 3 and Toyota, but surely it’s worth a more concerted effort to evolve their business model and objectives to try and retain the majority of their automotive partners.
NASCAR today must be more than just a marketing platform. It needs to become a technical platform and support R&D objectives for the automakers. Evaluating NASCAR in the most cynical viewpoint, one could argue that the archaic …
The Failing NASCAR Economy: A Time for Action!
… I was a personal beneficiary of this policy – and at 23 years of age secured an agreement to led Toyota Motorsports into the NASCAR Craftsman Truck Series and went on to build their competitive platform for their NASCAR operation.
I am very fortunate to have realized my lifelong dream of owning and operating a top tier NASCAR team; and even more rewarding to have brought Toyota Motor Sales their first two NASCAR victories. However, this so-called free market is a complete farce! The …
Tags: AT&T Bang Racing Dale Earnhardt Sr economy France Family ISC Jack Roush NASCAR Nextel Richard Childress Racing Rick Hendrick Roger Penske Sprint Toyota
Survival of the Fittest? – NASCAR Teams Look to Consolidation
… Bill Davis Racing (BDR). With BDR having yet to secure a replacement for Caterpillar for the #22 Toyota Camry, the value proposition of the proposed acquisition appears to be strictly around the coveted partnership with Toyota Motorsports and BDR’s ownership in Triad Racing Development. So it appears that if both transactions are completed; and Gillette changes from Dodge to Toyota – Dodge Motorsports will be left with just Penske Racing and Richard Petty Racing. Furthermore, I suspect …
Tags: BDR Bill Davis Racing Chip Ganassi Racing Dodge GEM Gillette Evernham Motorsports M&A Michael Waltrip Racing MWR NASCAR Penske Racing Richard Petty Racing Robert Kauffman Sprint Cup Toyota
Dodge Exits the NASCAR Truck Series
… Cup Series, the Truck Series is a low priority for NASCAR.
As the former owner of Bang Racing, Toyota’s first NASCAR Team to compete in the Truck Series and the leading competitor of Dodge Motorsports, it is a sad day for the entire NASCAR community. As I have predicted, it is only a matter of time before all of the Big 3 reduce their involvement in NASCAR. The writing is clearly on the wall – the inverse proposition of marketing costs versus benefits is an alarming trend and appears …
Tags: Bang Racing Bobby Hamilton Craftsman Truck Series Dodge Mike Delahanty NASCAR Ted Musgrave Toyota Motosports
Joe Gibbs Racing 2009 Teammates Could Make Interesting Brew
… that Joey Logano will receive the nod from Joe Gibbs to replace Tony Stewart in the #20 Home Depot Toyota Camry for the 2009 season.
The Joe Gibbs Racing plans call for the 18-year old to make his NASCAR Sprint Cup debut at Richmond International Raceway on September 6th, with additional races to be announced within the next 2-3 weeks.
Logano has had an impressive racing career over the past several years as he moved from ASA to the NASCAR ladder system. But one most wonder if he is …
A Dream Turned Realty – Making History with Toyota
Today marks the 4th anniversary of Toyota’s first NASCAR Victory during the Line-x 200 at Michigan International Speedway -- (July 31, 2004). It was the 13th race for Toyota and my race team (Bang Racing). That historic day in NASCAR; also became a day I will not soon forget. Toyota and I made NASCAR history; setting records and I became more than just the youngest team owner in history -- but now a victorious team owner at …
Tags: Bang Racing Larry McReynolds Line-X 200 Line-X Spray-On Bedliners Michigan International Speedway NASCAR Toyota Motorsports Toyota Racing Development Toyota’s first NASCAR Victory Travis Kvapil
NASCAR 2.0 – Online Advertising Soaring
… and Digital Media Entrepreneur; I have succeeded in bringing new sponsors such as eBay and Toyota into NASCAR, and leveraged online advertising to unlock revenue sources from digital channels that created a history making NASCAR racing team. The potential has never been greater and the most successful teams have the largest market opportunity to generate significant value that can be monetized in the digital economy.
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NASCAR – Is it Still Stock Car Racing?
… in 2010. General Motors (GM) promises to have the Chevrolet Volt rolling into showrooms by then. Toyota says it will roll out a small fleet of plug-in Prius hybrids to see how they do. Volkswagen has similar plans for its plug-in Golf. And Fisker Automotive hopes to have a few dozen pricey Karma sedans in driveways within 18 months. Ford and others are moving more slowly, aiming for 2012 and beyond.
It may surprise some to learn that widespread adoption of plug-in hybrids isn’t in the …
Tags: Alternative Energy Racing COT Dodge Fisker Automotive Ford General Motors GM J.D. Power & Associates Mike Omotoso NASCAR Plug-In Hybrids Prius The Car of Tomorrow Toyota Volkswagen
The Future of the NASCAR Truck Series
… financial commitments from the Big 3 American automotive manufacturers and the grand entrance of Toyota into NASCAR. Because GM, Ford and Dodge made every effort to fend off Toyota Motorsports’ success during their inaugural year in NASCAR, balanced competition was created – and resulted in one of the most competitive racing series in the world. Furthermore, the Truck Series received a tremendous amount of public interest, record viewership, attendance and possibly the most important …
Tags: Bang Racing Craftsman Dodge Ford Fox News Channel GM NASCAR NASCAR Craftsman Truck Series Snap-On Tools Toyota Toyota Motorsports
NASCAR Sponsorship 2.0
… and advertiser ROI.
Back in 2003, in conjunction with the launch of my team Bang Racing with Toyota Motorsports, I developed a marketing platform and corresponding online venture to engage consumers and enable advertisers to target fans with online promotions and incentives. We successfully deployed a “points” based auction powered by eBay (a Bang Racing sponsor) and delivered unmatched ROI to our sponsors.
Today there exists technologies, which if employed could provide NASCAR and …
Tags: Atlanta Journal-Constitution Bang Racing Digital Media eBay Hendrick Motorsports Joe Gibbs Racing Michael Waltrip NASCAR NASCAR Corp NASCAR Corporate NASCAR Sponsorship NASCAR Sponsorship 2.0 New Media Old Media RaceWorld Roush Fenway Racing Sports Toyota Motorsports Web 2.0 YouTube
Atlanta Journal-Constitution Bang Racing Digital Media eBay Hendrick Motorsports Joe Gibbs Racing Michael Waltrip NASCAR NASCAR Corp NASCAR Corporate NASCAR Sponsorship NASCAR Sponsorship 2.0 New Media Old Media RaceWorld Roush Fenway Racing Sports Toyota Motorsports Web 2.0 YouTube
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Cost-Cutting at GM Racing – NASCAR a Branding Problem?
… technology. When you compare recent sales results of Honda versus GM, Ford, Chrysler and Toyota – you must see the correlation between their brand positioning and the motorsports platform of the IndyCar Series. As of May 2008, Honda is now selling more cars than Chrysler.
Last week, GM racing director Mark Kent said that every level of motorsports that GM supports-from the giant stock-car racing series NASCAR to the grassroots Sports Car Club of America-is being evaluated. …
Tags: Car of Tomorrow Chrysler COT Ethanol Ford General Motors GM Honda Indy Racing League IndyCar IRL Mark Kent NASCAR Toyota Troy Clarke
The Verdict is In –Tony Stewart’s 2009 Season
… Chevrolet and GM Racing a major conquest in the pursuit to fend off the aggressive maneuvers of Toyota Motorsports and Toyota Racing Development (TRD). As a former business partner of TRD and the Lee White led organization, I look forward to the strategic plans and business maneuvers of Toyota Motorsports in the quest for NASCAR dominance.
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Tags: GM Racing Haas CNC Racing Hendrick Motorsports Jr. Motorsports Lee White NASCAR Richard Childress Racing Sprint Cup Stewart Haas Racing Tony Stewart Toyota Toyota Motorsports TRD
Team Consolidation on the Horizon
… Chip Ganassi has had a long standing relationship with Lee White, the newly appointed President of Toyota Racing Development (TRD) – and with the financial uncertainty of Chrysler (Dodge), this would provide Chip Ganassi the ability to leave Dodge and become part of the Toyota Motorsports umbrella. Secondly, the “Waltrip” brand no longer has the luster that once existed and it’s unlikely that any new prospective primary sponsor would consider aligning itself with the MWR organization. …
Tags: Chip Ganassi Racing Fortress Investment Group Lee White Michael Waltrip Racing NASCAR Sprint Cup Robert Kauffman Toyota Racing Development TRD
U.S. Army Redeploying its NASCAR Sponsorship
… most logical options, the question remains: Would the U.S. Army sponsor a foreign manufacturer (Toyota)?
Doubtfully – so that leaves us with GEM.
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Richard Childress Racing (RCR) Tearing Up NASCAR in More Ways than One
Richard Childress Racing (RCR) has much to be proud of these days and is tearing up the NASCAR Sprint Cup Series with having all 3 of his cars in the Top 12 in point’s standings; and is currently qualified for the Chase for the Cup. However, the off-the track business maneuvers of this champion contending organization is even more impressive. Yesterday, Caterpillar a long time sponsor of Bill …
Tags: BDR Bill Davis Racing Caterpillar defunct NASCAR RCR Richard Childress Racing Toyota
Videos
Bang Racing Makes History -- Toyota’s First Win in NASCAR
History in the Making -- Toyota’s and Bang Racing’s First NASCAR Win
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Danica’s Victory – Watershed Moment for IndyCar?
… moments, has become quite evident in recent days. In contrast and in comparison, after delivering Toyota’s first historic NASCAR victory I was the first NASCAR team owner ever to be interviewed on Fox News. As the youngest team owner in NASCAR history the media was mesmerized, not only with my young age; but with our historic and record-breaking year in NASCAR. However, unlike the IRL (IndyCar), who is leveraging Danica’s historic moment in history – and is utilizing this moment to …
The State of NASCAR Sponsorship Programs
… NASCAR team owner in history and with the best track record for any first year team, I scored Toyota’s first two NASCAR victories and know what it takes to perform on the race track and in the corporate board room. I personally pioneered the development of online loyalty and incentive programs in NASCAR and leveraged internet marketing strategies to secure companies such as, eBay to sponsor Bang! Racing. But without an integrated approach whereby teams can leverage the NASCAR brand, …
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