Robby Gordon and Jim Beam Team Up to Support Our Troops
I typically do not publish press releases but I believe Robby Gordon Motorsports (RGM) and Jim Beam should be commended for their efforts to support our troops and their families. Starting tomorrow – on Election Day, RGM and Jim Beam will launch an online charity auction giving racing fans and all Americans the opportunity to [...]
NASCAR 2.0 – Online Advertising Soaring
In my posting NASCAR Sponsorship 2.0, I previously discussed how teams have a real opportunity to leverage their “content” through digital channels creating supplemental advertising revenue to offset their losses in traditional on-the-car sponsorship. Some may ask, is there really an opportunity in digital advertising for NASCAR teams? A recent report from eMarketer, projects online [...]
NASCAR Sponsorship 2.0
Over the past few years corporate marketing and advertising budgets have made a dramatic shift from Old Media towards New Media, which provides measurable customer acquisition with a recognizable ROI. Today, current NASCAR Sponsorship programs are structured much like Old Media, which fails to present corporate marketers with the value presented through “new media” [...]
Atlanta Journal-Constitution Bang Racing Digital Media eBay Hendrick Motorsports Joe Gibbs Racing Michael Waltrip NASCAR NASCAR Corp NASCAR Corporate NASCAR Sponsorship NASCAR Sponsorship 2.0 New Media Old Media RaceWorld Roush Fenway Racing Sports Toyota Motorsports Web 2.0 YouTube
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The State of NASCAR Sponsorship Programs
10 years ago, if I told a NASCAR fan that Robert Yates Racing would lose all of their sponsors and be on the verge of going out of business and becoming another “defunct” team, every single fan would have said “you must be out of your mind.”
But fast forward to 2008 and so called “super [...]
Meshkin lives out dream as NASCAR owner
By Dick Brinster, The Associated Press June 10, 2004
3:53 PM EDT (1953 GMT)
Dressed in a T-shirt, jeans and sneakers, his cap on backward, Alex Meshkin bears little resemblance to other NASCAR team owners.
That’s what Larry McReynolds thought when the former crew chief was approached last spring by Meshkin [...]
Bang Racing Embarks On its First Season
Thomas Chemris
Alex Meshkin has a resume similar to most Fortune 500 CEO’S.
He parlayed investments in the stock market to raise start up capital for a new Internet company, Surfbuzz. Surrounding himself with some of the countries brightest marketing executives to grow the firm into a multi-national development group specializing in software and technology applications.
With such [...]
eBay and Bang Racing Strategic Partnership
Place your bids
Bang Racing announced an agreement with online aution site eBay, which includes a co-primary sponsorship of the Bang Racing motorsports teams in the NASCAR Nextel Cup and an associate sponsorship in the NASCAR Craftsman Truck Series.
“We’re thrilled to have eBay become an associate sponsor in the NASCAR Craftsman Truck Series and support a [...]
About Me
Alex Meshkin, CEO of huvi; and an innovator of digital media secondary markets, is a serial entrepreneurial that is well documented in leading publications including CNBC, Fortune, Fox News, and many others. Alex Meshkin is not a newcomer to the technology world and at the age of 19 started his first internet company. However, he [...]
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