Getting NASCAR Out of Reverse: Digital Strategy
NASCAR has the potential to unlock opportunities to revive the financial outlook of the sport. But it must begin with reacquiring all the digital rights that have been irresponsibly divided and parsed between Turner Sports and Sprint. NASCAR needs to stop licensing and giving up rights for short term financial gains of the sanctioning body and recognize that the digital channel may be the last and best hope for teams to survive. This begins with a cohesive digital strategy that works across all broadcast partners – instead of isolating TNN (Turner) from Fox, ESPN, and NBC. If NASCAR.com is going to offer a live simulcast of races during TNN broadcasted races, which I support, NASCAR needs to find an acceptable business model to extend this platform to all broadcast partners.
The Death Spiral Continues….NASCAR on Fox
According to Sports Media Watch, FOX has its lowest rated NASCAR season ever.
A year of declines has concluded with FOX drawing its lowest average rating for NASCAR since the net began airing races in ’01.
Excluding the rain delayed Coca Cola 600, 12 NASCAR races averaged a 5.1/11 rating and 8.5 million viewers on FOX during the 2009 season, down 11% in ratings and 9% in viewers from a 5.7/12 and 9.3 million last year, and the lowest rated season ever for NASCAR on FOX.
The Failing NASCAR Economy: A Time for Action!
Most will agree that the current economic recession will have a significant financial impact on NASCAR teams and the sport as a whole – but does it really need to be this way? In 2009, there will be significantly less Sprint Cup teams competing on a weekly basis – and yet, in economic downturns other [...]
NASCAR Telecast Minus Beer Ads?
Has anyone noticed the decreased television advertising from Anheuser-Bush, Miller and Coors during NASCAR Sprint Cup race telecasts? Following the split of Dale Earnhardt Jr., Budweiser and Dale Earnhardt Inc.; Anheuser-Bush has apparently rapidly diminished their dominate presence over our weekly telecasts. In my opinion, this is the procuring cause to Miller and Coors’ also [...]
The Future of the NASCAR Truck Series
When I reflect back to 2004, the NASCAR Craftsman Truck Series was on top of the world. This resulted in part from unprecedented levels of financial commitments from the Big 3 American automotive manufacturers and the grand entrance of Toyota into NASCAR. Because GM, Ford and Dodge made every effort to fend off Toyota Motorsports’ [...]
Danica’s Victory – Watershed Moment for IndyCar?
During NASCAR’s off week, IndyCar stole the media headlines thanks to Danica Patrick winning her first race to become the first woman to win in open-wheel racing history. A few days ago, Danica was interviewed by Fox News and discussed her history making performance. While some may argue that her victory was a result of [...]
Toyota launches four-team Craftsman entry
By Gary Graves, USA TODAY Rarely has a NASCAR entrance generated as much buzz as Toyota’s announcement that it would enter its Tundra model in the Craftsman Truck Series this season. Mike Skinner, who”ll drive a Tundra, says the engine needs work, but “I’d be very surprised if it weren’t competitive within four or five [...]
About Me
Alex Meshkin is a successful digital media entrepreneur bringing innovation to the entertainment, sports, and consumer and enterprise markets. Launching his first consumer internet start-up in 1999, Alex is no stranger to digital media companies. Alex Meshkin however, is widely known as the founder of Toyota Motorsports’ flagship NASCAR racing team, Bang! Racing. Toyota selected [...]
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