NASCAR’s Business Model Hits the Wall
The Associated Press (AP) has reported Brian France, CEO of NASCAR, has directed his management to work with teams in developing new business models that can help them withstand the current economic crisis. As we are all aware, NASCAR teams rely on corporate sponsorship to fund the majority of their operating budgets, which is substantially [...]
The Failing NASCAR Economy: A Time for Action!
Most will agree that the current economic recession will have a significant financial impact on NASCAR teams and the sport as a whole – but does it really need to be this way? In 2009, there will be significantly less Sprint Cup teams competing on a weekly basis – and yet, in economic downturns other [...]
NASCAR Must Embrace New Media: Proposal Attached
Over the past several months, as the advertising market has become increasingly more challenging, I have written numerous posts about the need for NASCAR and Sprint Cup teams to evolve and innovate to stay competitive in the corporate boardrooms. In my posts NASCAR 2.0 and NASCAR Sponsorship 2.0, I discussed opportunities to generate revenues and [...]
Dodge Exits the NASCAR Truck Series
The first domino has fallen in the shakeup with the Big 3 automotive manufacturers’ involvement in NASCAR. The exit announcement by Dodge is the latest blow to the NASCAR Craftsman Truck Series which has yet to find a title sponsor to replace Craftsman in 2009 and beyond. In 2009, Dodge will not provide any financial [...]
ESPN Expands its Global Digital Media Presence
Earlier this week, ESPN expanded its motorsports digital content business through the acquisition of Racing-Live.com. Racing-Live.com covers Formula 1 (F1-Live.com), Moto GP; Superbike (Moto-Live.com), Rally (Rally-Live.com), off road Rallies (Raid-Live.com), Endurance Sports-Cars and Kart racing. This announcement follows the acquisition of Jayski, a NASCAR gossip site in 2007. Racing-Live.com strengthens ESPN’s global business and provides [...]
A Dream Turned Realty – Making History with Toyota
Today marks the 4th anniversary of Toyota’s first NASCAR Victory during the Line-x 200 at Michigan International Speedway — (July 31, 2004). It was the 13th race for Toyota and my race team (Bang Racing). That historic day in NASCAR; also became a day I will not soon forget. Toyota and I made NASCAR history; [...]
NASCAR 2.0 – Online Advertising Soaring
In my posting NASCAR Sponsorship 2.0, I previously discussed how teams have a real opportunity to leverage their “content” through digital channels creating supplemental advertising revenue to offset their losses in traditional on-the-car sponsorship. Some may ask, is there really an opportunity in digital advertising for NASCAR teams? A recent report from eMarketer, projects online [...]
The Future of the NASCAR Truck Series
When I reflect back to 2004, the NASCAR Craftsman Truck Series was on top of the world. This resulted in part from unprecedented levels of financial commitments from the Big 3 American automotive manufacturers and the grand entrance of Toyota into NASCAR. Because GM, Ford and Dodge made every effort to fend off Toyota Motorsports’ [...]
NASCAR Sponsorship 2.0
Over the past few years corporate marketing and advertising budgets have made a dramatic shift from Old Media towards New Media, which provides measurable customer acquisition with a recognizable ROI. Today, current NASCAR Sponsorship programs are structured much like Old Media, which fails to present corporate marketers with the value presented through “new media” channels. [...]
Atlanta Journal-Constitution Bang Racing Digital Media eBay Hendrick Motorsports Joe Gibbs Racing Michael Waltrip NASCAR NASCAR Corp NASCAR Corporate NASCAR Sponsorship NASCAR Sponsorship 2.0 New Media Old Media RaceWorld Roush Fenway Racing Sports Toyota Motorsports Web 2.0 YouTube
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The State of NASCAR Sponsorship Programs
10 years ago, if I told a NASCAR fan that Robert Yates Racing would lose all of their sponsors and be on the verge of going out of business and becoming another “defunct” team, every single fan would have said “you must be out of your mind.” But fast forward to 2008 and so called [...]
Toyota’s 1st NASCAR Victory – Bang Racing
Brooklyn, M.I., Aug. 1, 2004 – Travis Kvapil stepped into his sponsor’s suite at Michigan International Speedway on Friday and with his usual, quiet candor asked a foretelling question as he was drawn to the brightly-colored yellow and black Line-X logo decorating the infield grass just outside the window. “If I win tomorrow, I’m going [...]
Meshkin lives out dream as NASCAR owner
By Dick Brinster, The Associated Press June 10, 2004 3:53 PM EDT (1953 GMT) Dressed in a T-shirt, jeans and sneakers, his cap on backward, Alex Meshkin bears little resemblance to other NASCAR team owners. That’s what Larry McReynolds thought when the former crew chief was approached last spring by Meshkin and asked to join [...]
Bang Racing Embarks On its First Season
Thomas Chemris Alex Meshkin has a resume similar to most Fortune 500 CEO’S. He parlayed investments in the stock market to raise start up capital for a new Internet company, Surfbuzz. Surrounding himself with some of the countries brightest marketing executives to grow the firm into a multi-national development group specializing in software [...]
Driver’s gamble with first-time owner pays off
By JEFF WOLF REVIEW-JOURNAL NASCAR Craftsman Truck series driver Travis Kvapil, left, and 24-year-old team owner Alex Meshkin have teamed to win two races this season. COURTESY PHOTO The past year of racing for Travis Kvapil has been so unique it makes the spelling of his last name seem like Smith or Jones. It started [...]
eBay and Bang Racing Strategic Partnership
Place your bids Bang Racing announced an agreement with online aution site eBay, which includes a co-primary sponsorship of the Bang Racing motorsports teams in the NASCAR Nextel Cup and an associate sponsorship in the NASCAR Craftsman Truck Series. “We’re thrilled to have eBay become an associate sponsor in the NASCAR Craftsman Truck Series and [...]
Toyota launches four-team Craftsman entry
By Gary Graves, USA TODAY Rarely has a NASCAR entrance generated as much buzz as Toyota’s announcement that it would enter its Tundra model in the Craftsman Truck Series this season. Mike Skinner, who”ll drive a Tundra, says the engine needs work, but “I’d be very surprised if it weren’t competitive within four or five [...]
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