NASCAR Sponsorships’ Unraveling
Two brands and two industries synonymous with NASCAR – Coors Light (Coors Brewing) and Texaco Havoline (Chevron) have in subsequent years cut ties with Chip Ganassi Racing and ultimately vacated NASCAR team sponsorship. The association and sponsorship of these two industries – Beer and Gasoline/Oil companies with NASCAR have by far the greatest value proposition; [...]
NASCAR Telecast Minus Beer Ads?
Has anyone noticed the decreased television advertising from Anheuser-Bush, Miller and Coors during NASCAR Sprint Cup race telecasts? Following the split of Dale Earnhardt Jr., Budweiser and Dale Earnhardt Inc.; Anheuser-Bush has apparently rapidly diminished their dominate presence over our weekly telecasts. In my opinion, this is the procuring cause to Miller and Coors’ also [...]
The Navy Sets Sail
The U.S. Navy will not return next year as sponsor of the No. 88 JR Motorsports Chevrolet owned by Dale Earnhardt Jr. and driven by Brad Keselowski. “We were informed last week that our sponsorship with the U.S. Navy will not renew at the end of the year,” said Mike Davis, director of communications for [...]
The Nationwide Series Will Live Another Day – COT on Hold
NASCAR officials have notified team owners in the Nationwide Series that they will delay the introduction of the Car of Tomorrow (COT) in the Nationwide Series by at least one year. According to Ramsey Poston, Managing Director of Communications at NASCAR, the reason for the change is because “testing and development” is still needed before [...]
A Gift to Big E from Dale Jr.
Dale Jr. had a victorious day in the LifeLock 400 at Michigan International Speedway – and ended an endless streak of 76 races. A win could not have come on a better day – Father’s Day. Earnhardt’s much anticipated first win of 2008 was achieved through a brilliant combination of strategy from cousin and crew [...]
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