Alex Meshkin » Fox http://www.alexmeshkin.com NASCAR, Digital Media, and More! Fri, 19 Mar 2010 13:21:04 +0000 en hourly 1 The Death Spiral Continues….NASCAR on Fox http://www.alexmeshkin.com/2009/06/07/the-death-spiral-continuesnascar-on-fox/ http://www.alexmeshkin.com/2009/06/07/the-death-spiral-continuesnascar-on-fox/#comments Sun, 07 Jun 2009 17:11:35 +0000 Alex Meshkin http://www.alexmeshkin.com/?p=268 Yet Another Related Posts Plugin.]]> According to Sports Media Watch, FOX has its lowest rated NASCAR season ever.

A year of declines has concluded with FOX drawing its lowest average rating for NASCAR since the net began airing races in ’01.

Excluding the rain delayed Coca Cola 600, 12 NASCAR races averaged a 5.1/11 rating and 8.5 million viewers on FOX during the 2009 season, down 11% in ratings and 9% in viewers from a 5.7/12 and 9.3 million last year, and the lowest rated season ever for NASCAR on FOX.

Last Sunday’s Autism Speaks 400 drew a 4.0/10 final rating on FOX, down 11% from a 4.5/11 for the same race last year.

Every single, solitary NASCAR Sprint Cup telecast on FOX — all twelve races, the Budweiser Shootout and Daytona 500 Qualifying — saw declining ratings this season. 10 of the 12 races saw double-digit declines, including the last nine.

Despite the declines, NASCAR on FOX easily topped its competition. The 5.1 rating for NASCAR races on FOX is 65% higher than the 3.1 average for the ’09 NBA Playoffs (not including the ongoing NBA Finals) and 16% higher than the 4.4 for last year’s MLB Playoffs (including the World Series).

Additionally, the 8.5 million viewers is 42% higher than the 6.0 million for last year’s college football bowl games (including the BCS), and is only slightly off from the 8.9 million viewers for last year’s NCAA Tournament (including the Final Four).

Ratings for NASCAR on FOX in 2009.
Asterisk (*) indicates race was moved to another day because of rain.

Date Net Race 2009 rtg 2008 rtg 2007 rtg vs. ’08 vs. ’07
Sun., 2/15/09 FOX Daytona 500
9.2
10.2
10.1
-10%
-9%
Sun., 2/22/09 FOX Auto Club 500
6.0
6.2
6.7
-3%
-10%
Sun., 3/1/09 FOX Shelby 427
6.5
7.1
6.3
-8%
3%
Sun., 3/8/09 FOX Kobalt Tools 500
5.5
6.4
5.2
-14%
6%
Sun., 3/22/09 FOX Food City 500
4.5
5.5
5.1
-18%
-12%
Sun., 3/29/09 FOX Goody’s Fast Pain Relief 500
4.6
5.3
5.3
-13%
-13%
Sun., 4/5/09 FOX Samsung 500
4.7
5.4
5.6
-13%
-16%
Sat., 4/18/09 FOX Subway Fresh Fit 500
3.6
4.4
4.4
-18%
-18%
Sun., 4/26/09 FOX Aaron’s 499
5.0
5.7
5.4
-12%
-7%
Sat., 5/2/09 FOX Russ Friedman 400
4.0
4.5
4.3*
-11%
-7%
Sat., 5/9/09 FOX Southern 500
4.0
4.8
4.2*
-17%
-5%
Mon., 5/25/09 FOX Coca Cola 600
3.3*
4.7
4.5
–
–
Sun., 5/31/09 FOX Autism Speaks 400
4.0
4.5
2.3*
-11%
–
Average rating
5.1
5.7
5.6
-11%
-9%

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]]> http://www.alexmeshkin.com/2009/06/07/the-death-spiral-continuesnascar-on-fox/feed/ 0 NASCAR Telecast Minus Beer Ads? http://www.alexmeshkin.com/2008/08/11/nascar-telecast-minus-beer-ads/ http://www.alexmeshkin.com/2008/08/11/nascar-telecast-minus-beer-ads/#comments Mon, 11 Aug 2008 13:01:48 +0000 Alex Meshkin http://www.alexmeshkin.com/?p=127 Yet Another Related Posts Plugin.]]> Has anyone noticed the decreased television advertising from Anheuser-Bush, Miller and Coors during NASCAR Sprint Cup race telecasts? Following the split of Dale Earnhardt Jr., Budweiser and Dale Earnhardt Inc.; Anheuser-Bush has apparently rapidly diminished their dominate presence over our weekly telecasts. In my opinion, this is the procuring cause to Miller and Coors’ also reducing their media placements during NASCAR broadcasts. While I don’t have the numbers to backup my observations, nonetheless, I think the anecdotal evidence is enough to question the “Dale Jr” effect on the return-on-investment (ROI) of the NASCAR television contract for Fox, NBC, TNT and ABC/ESPN.

So I question, is their enough of a demand to offset the loss of beer ads? If so, I certainly would be surprised if that demand will withstand the current economic pressure. But for sure, no one expected the self-interested actions of Teresa Earnhardt to have such a negative impact and affect so many other parts of the NASCAR food chain. It seems apparent that you can add the broadcasters to the list of people and companies that are keeping their distance from Teresa Earnhardt.

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