Danica Patrick to NASCAR…Hendrick Motorsports?
Rumors are running rampant that Danica Patrick is going to jump from IndyCar to NASCAR. Is this a negotiating tactic with Andretti Green Racing and Chip Ganassi Racing? Or is she seriously considering a move to stock car racing. One must wonder why the poster child of IndyCar Racing would take the risk and make a move to NASCAR, which undisputedly, is crumbling as I speak. I can image NASCAR dangling HUGE financial incentives and prepackage endorsements, but why take the risk?
NASCAR 2.0 – Online Advertising Soaring
In my posting NASCAR Sponsorship 2.0, I previously discussed how teams have a real opportunity to leverage their “content” through digital channels creating supplemental advertising revenue to offset their losses in traditional on-the-car sponsorship. Some may ask, is there really an opportunity in digital advertising for NASCAR teams? A recent report from eMarketer, projects online [...]
NASCAR Sponsorship 2.0
Over the past few years corporate marketing and advertising budgets have made a dramatic shift from Old Media towards New Media, which provides measurable customer acquisition with a recognizable ROI. Today, current NASCAR Sponsorship programs are structured much like Old Media, which fails to present corporate marketers with the value presented through “new media” channels. [...]
Atlanta Journal-Constitution Bang Racing Digital Media eBay Hendrick Motorsports Joe Gibbs Racing Michael Waltrip NASCAR NASCAR Corp NASCAR Corporate NASCAR Sponsorship NASCAR Sponsorship 2.0 New Media Old Media RaceWorld Roush Fenway Racing Sports Toyota Motorsports Web 2.0 YouTube
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The Verdict is In –Tony Stewart’s 2009 Season
Shortly after the official announcement from Tony Stewart about his plans to race under the rebranded Stewart Haas Racing (formerly, HAAS CNC Racing) for 2009 and beyond – I posted a poll question asking my readers about their predication for Tony Stewart’s success in 2009. Personally, I am shocked by the overwhelming predication of more [...]
A Gift to Big E from Dale Jr.
Dale Jr. had a victorious day in the LifeLock 400 at Michigan International Speedway – and ended an endless streak of 76 races. A win could not have come on a better day – Father’s Day. Earnhardt’s much anticipated first win of 2008 was achieved through a brilliant combination of strategy from cousin and crew [...]
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