NASCAR Teams – Take a Stand!
Everyone is aware that a severe sponsor recession is hitting the NASCAR industry. But many are blaming the broader economic crisis as opposed to examining the dreadful trends eroding the NASCAR value proposition. NASCAR is facing a steady drop in television viewership, race attendance and overall fan interest, and the costs to operate a Sprint Cup team has almost tripled since 2002.
Ad Sponsors Peeling Away From NASCAR, Too
Ad Sponsors Peeling Away From NASCAR, Too Looking to catch a NASCAR wreck? Here’s one: The racing association’s sponsors are pulling out, NASCAR CEO Brian France told a Reuters summit. France insists he’s talking to potential new sponsors, but wouldn’t name names. NASCAR saw a $150 million gain in sponsorship revenue in 2008, a gain [...]
Need More Clarification? – NASCAR in Crisis
Over the past several weeks, I have been inundated with inquiries about a variety of topics that I have discussed about the state of NASCAR and the sponsorship crisis. I feel compelled to address and clarify some of my previous statements and respond to a recurring theme of certain readers’ comments. Many of the NASCAR [...]
The Reality of an IndyCar Champion
2007 Indy 500 Champion – Check, 2007 IndyCar Championship – Check, Superstar Actress Wife – Check, NASCAR Sponsor – Only in his Dreams. In 2007 Dario Franchitti was one of the most accomplished drivers in American motorsports. When he moved from IndyCar (IRL) to NASCAR in 2008 he was full of hopes and dreams for [...]
The State of NASCAR Sponsorship Programs
10 years ago, if I told a NASCAR fan that Robert Yates Racing would lose all of their sponsors and be on the verge of going out of business and becoming another “defunct” team, every single fan would have said “you must be out of your mind.” But fast forward to 2008 and so called [...]
-
Latest tweets
