NASCAR in the Next Decade: The Storylines that will Shape the Future
It is not possible to predict the road NASCAR will travel by the time we reach the final 2019 checkered flag, but it will be entertaining to speculate. This decade begins as NASCAR tail spins in the wrong direction it’s a sharp contrast to the beginning of the last decade when NASCAR viewership, attendance and corporate interest were all surging. Today, all of those trends are in reverse, and this decade will truly define whether NASCAR remains as a mainstream sport or becomes another fledgling motorsport series.
The Death Spiral Continues….NASCAR on Fox
According to Sports Media Watch, FOX has its lowest rated NASCAR season ever.
A year of declines has concluded with FOX drawing its lowest average rating for NASCAR since the net began airing races in ’01.
Excluding the rain delayed Coca Cola 600, 12 NASCAR races averaged a 5.1/11 rating and 8.5 million viewers on FOX during the 2009 season, down 11% in ratings and 9% in viewers from a 5.7/12 and 9.3 million last year, and the lowest rated season ever for NASCAR on FOX.
NASCAR’s Business Model Hits the Wall
The Associated Press (AP) has reported Brian France, CEO of NASCAR, has directed his management to work with teams in developing new business models that can help them withstand the current economic crisis. As we are all aware, NASCAR teams rely on corporate sponsorship to fund the majority of their operating budgets, which is substantially [...]
Survival of the Fittest? – NASCAR Teams Look to Consolidation
The global credit crisis may be slowing the M&A markets of Corporate America, however, mergers and acquisitions remain all the buzz in NASCAR. Back in July, I wrote Team Consolidation on the Horizon and it appears more likely than ever that Michael Waltrip Racing (MWR) led by Robert Kauffman will acquire Chip Ganassi Racing. Additionally, [...]
NASCAR Sponsorships’ Unraveling
Two brands and two industries synonymous with NASCAR – Coors Light (Coors Brewing) and Texaco Havoline (Chevron) have in subsequent years cut ties with Chip Ganassi Racing and ultimately vacated NASCAR team sponsorship. The association and sponsorship of these two industries – Beer and Gasoline/Oil companies with NASCAR have by far the greatest value proposition; [...]
Stewart Haas Racing Taking Shape
Yesterday, Ryan Newman officially announced his departure from Penske Racing. This much anticipated announcement comes days following the unveiling of Stewart Haas Racing. Is this just a mere coincidence? Or will the two Indiana natives be teammates in 2009? All signs point to a Tony Stewart and Ryan Newman duo which ought to light up [...]
The Verdict is In –Tony Stewart’s 2009 Season
Shortly after the official announcement from Tony Stewart about his plans to race under the rebranded Stewart Haas Racing (formerly, HAAS CNC Racing) for 2009 and beyond – I posted a poll question asking my readers about their predication for Tony Stewart’s success in 2009. Personally, I am shocked by the overwhelming predication of more [...]
NASCAR All-Star Boredom
What is the COT? The Format? The Track? It doesn’t really matter because at the end of the day, the 2008 NASCAR All-Star Race was utterly boring. Honestly, I was shocked, because the All-Star race is normally one of the highlights to the long NASCAR racing season. The format traditionally included variables and rules promoting [...]
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