A Dream Turned Realty – Making History with Toyota
Today marks the 4th anniversary of Toyota’s first NASCAR Victory during the Line-x 200 at Michigan International Speedway — (July 31, 2004). It was the 13th race for Toyota and my race team (Bang Racing). That historic day in NASCAR; also became a day I will not soon forget. Toyota and I made NASCAR history; [...]
The Future of the NASCAR Truck Series
When I reflect back to 2004, the NASCAR Craftsman Truck Series was on top of the world. This resulted in part from unprecedented levels of financial commitments from the Big 3 American automotive manufacturers and the grand entrance of Toyota into NASCAR. Because GM, Ford and Dodge made every effort to fend off Toyota Motorsports’ [...]
NASCAR Sponsorship 2.0
Over the past few years corporate marketing and advertising budgets have made a dramatic shift from Old Media towards New Media, which provides measurable customer acquisition with a recognizable ROI. Today, current NASCAR Sponsorship programs are structured much like Old Media, which fails to present corporate marketers with the value presented through “new media” channels. [...]
Atlanta Journal-Constitution Bang Racing Digital Media eBay Hendrick Motorsports Joe Gibbs Racing Michael Waltrip NASCAR NASCAR Corp NASCAR Corporate NASCAR Sponsorship NASCAR Sponsorship 2.0 New Media Old Media RaceWorld Roush Fenway Racing Sports Toyota Motorsports Web 2.0 YouTube
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The Verdict is In –Tony Stewart’s 2009 Season
Shortly after the official announcement from Tony Stewart about his plans to race under the rebranded Stewart Haas Racing (formerly, HAAS CNC Racing) for 2009 and beyond – I posted a poll question asking my readers about their predication for Tony Stewart’s success in 2009. Personally, I am shocked by the overwhelming predication of more [...]
eBay and Bang Racing Strategic Partnership
Place your bids Bang Racing announced an agreement with online aution site eBay, which includes a co-primary sponsorship of the Bang Racing motorsports teams in the NASCAR Nextel Cup and an associate sponsorship in the NASCAR Craftsman Truck Series. “We’re thrilled to have eBay become an associate sponsor in the NASCAR Craftsman Truck Series and [...]
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