Alex Meshkin

Most will agree that the current economic recession will have a significant financial impact on NASCAR teams and the sport as a whole – but does it really need to be this way? In 2009, there will be significantly less Sprint Cup teams competing on a weekly basis – and yet, in economic downturns other sports such as the NFL or NBA do not have reductions in teams. Why is this so?  The answer is rather simple – other sports operate as a democracy with all teams participating in the economic benefits of the television contracts; while NASCAR on the other hand, is structured much closer to a dictatorship – with the profits being retained by NASCAR Corporate which is owned solely by the France Family.
Let’s examine the recent history and evolution of NASCAR: during the global economic expansion following the tragic events of 2001 – 9/11 & the death of Dale Earnhardt Sr., NASCAR experienced unprecedented interest from corporate sponsors; and growth was fueled by new television contracts with Fox and NBC. Because of NASCAR’s unique business model, which is vastly different than other sports, the industry flourished from 2003 until recently, gathering new teams, with investors and manufacturers flocking to the industry.
As a point of reference, NASCAR is the ONLY major US sport without a franchise model including profit sharing agreements. NASCAR Teams operate in a free market where teams must survive without much financial assistance from NASCAR Corporate; and where new teams can easily compete if they have the financial backing. I was a personal beneficiary of this policy – and at 23 years of age secured an agreement to led Toyota Motorsports into the NASCAR Craftsman Truck Series and went on to build  their competitive platform for their NASCAR operation.
I am very fortunate to have realized my lifelong dream of owning and operating a top tier NASCAR team; and even more rewarding to have brought Toyota Motor Sales their first two NASCAR victories. However, this so-called free market is a complete farce! The teams must secure over 90% of their operating budgets from corporate sponsors – a/k/a advertisers. What is more infuriating, and what is not common knowledge, is that NASCAR and its sister company ISC retain the vast majority of the sport’s healthy television contract revenues, and even compete against the teams  for corporate sponsors -  the  lifeblood of the race teams.  As many know, AT&T was forced to leave Richard Childress Racing (RCR) as a primary sponsor because NASCAR Corporate signed an agreement with Nextel (now Sprint) with an exclusivity provision precluding other wireless and telecommunication companies from sponsoring any racing team. So with teams on the verge of a depression – and with automotive manufactures and corporate sponsors reducing their involvement – NASCAR is busy lining their pockets at the expense of the teams.
The most fundamental precept is that without teams – there is no NASCAR; but somehow teams have failed to act on this most basic concept to leverage their position within the sport. Maybe in the past the very wealthy owners such as Rick Hendrick, Jack Roush and Roger Penske were complacent and satisfied with receiving a nominal share in the television revenues; but in today’s economic climate and the ultra competitive advertising marketplace – teams who want to keep standing on their feet, need to act now and demand a fairer share in revenues – not for personal profit; but simply to survive.
The management of NASCAR has a real opportunity to bring forth a “rescue plan” to save teams from closing their doors and fracturing the appeal of NASCAR; which could have irreversible effects on future television contracts and ultimately the profits of the France Family. The beauty of the NASCAR “dictatorship” is that they don’t need to hold a vote or seek the opinions of others; instead, they can just swiftly act to provide an increase in the teams’ alterative revenues, which would enable teams to offer sponsors a lower cost of entry to advertise in NASCAR.
You can’t expect any company to spend $20M to sponsor a NASCAR Team – the ROI isn’t remotely competitive. NASCAR needs to think long term and be willing to sacrifice some of their short term earnings for long term stability and growth in the NASCAR economy.

The global credit crisis may be slowing the M&A markets of Corporate America, however, mergers and acquisitions remain all the buzz in NASCAR. Back in July, I wrote Team Consolidation on the Horizon and it appears more likely than ever that Michael Waltrip Racing (MWR) led by Robert Kauffman will acquire Chip Ganassi Racing.
Additionally, speculation is running rampant – Gillette Evernham Motorsports (GEM) will acquire Bill Davis Racing (BDR). With BDR having yet to secure a replacement for Caterpillar for the #22 Toyota Camry, the value proposition of the proposed acquisition appears to be strictly around the coveted partnership with Toyota Motorsports and BDR’s ownership in Triad Racing Development. So it appears that if both transactions are completed; and Gillette changes from Dodge to Toyota – Dodge Motorsports will be left with just Penske Racing and Richard Petty Racing. Furthermore, I suspect at the root of Gillette’s motivation to acquire BDR is the reality that Dodge is looking to leave NASCAR all together. As my readers know, earlier this month Dodge announced their plans to leave the NASCAR Truck Series and with the founding Dodge Sprint Cup Team (Evernham) possibly joining the Toyota camp through the BDR acquisition – I think this will be most definitive indication that Dodge is saying “bye bye” to NASCAR.
It’s rather apparent, that in 2009 the pit lane of the NASCAR Sprint Cup series will be dominated and owned by just a few organizations. One must wonder – will NASCAR reverse their policy to limit teams to just 4 cars? – Because in 2010, Roush Fenway Racing will be required to “sell” one of their teams which is expected to be transferred to Yates Racing. However, NASCAR may reverse or postpone plans to prevent any additional sponsorship deflections.
With primary sponsors becoming increasingly elusive and operating costs continuing to soar, the benefits of team consolidation may be the only way for the NASCAR teams to have a fighting chance of survival. The fact is clear: The economies of scale and integrated marketing advantages are vital to remaining competitive on the track and attractive to the few remaining potential sponsors.
Is there any hope for NASCAR’s future? Yes, but not without some major changes and “redistribution of wealth”. NASCAR’s unfair revenue model and overall lack of innovation are the primary contributing causes to the sponsorship crisis for race teams. NASCAR needs to immediately revise the distribution of TV revenues to fairly compensate the race teams – or face the reality that the life expectancy of many NASCAR race teams are limited at best and more teams will continue to close their doors.

On Friday, Wired published an article titled – The Car of Tomorrow Has an Extension Cord – a discussion of the future plug-in hybrids coming soon to your local car dealer showroom. This discussion further demonstrates the continued divide between NASCAR and all automakers.
The founding principle and most basic concept behind NASCAR was and is “stock car” racing; and the ability for carmakers to demonstrate their performance of a car that closely models a car in the local showroom. This principle is no longer applied in NASCAR and is one of the basic problems existing for carmakers today in justifying their marketing expenditures in NASCAR.
“Stock car” doesn’t mean “old” or antiquated but means the use of current technologies which are closely tied to their street car equivalents. The age old adage of “Win on Sunday and Buy on Monday” is no longer applicable in NASCAR – and is contributing to the eroding sales of the Big 3. Furthermore, the COT is alienating carmakers by further dividing marketing objectives of the carmakers and the value proposition of NASCAR.
The future of carmakers exists in plug-in hybrids – the combination of battery power and biofuels. According to Wired; it all starts in 2010. General Motors (GM) promises to have the Chevrolet Volt rolling into showrooms by then. Toyota says it will roll out a small fleet of plug-in Prius hybrids to see how they do. Volkswagen has similar plans for its plug-in Golf. And Fisker Automotive hopes to have a few dozen pricey Karma sedans in driveways within 18 months. Ford and others are moving more slowly, aiming for 2012 and beyond.
It may surprise some to learn that widespread adoption of plug-in hybrids isn’t in the distant future and may be in consideration for your next car. According to Mike Omotoso of J.D. Power & Associates “…we could see critical mass by 2015.”
NASCAR has a real opportunity for leadership – and can provide automotive manufacturers a real marketing platform that demonstrates alternative energy as performance cars – that are viable, affordable and energy efficient – and return NASCAR to its roots as “stock car” racing at its best.

When I reflect back to 2004, the NASCAR Craftsman Truck Series was on top of the world. This resulted in part from unprecedented levels of financial commitments from the Big 3 American automotive manufacturers and the grand entrance of Toyota into NASCAR. Because GM, Ford and Dodge made every effort to fend off Toyota Motorsports’ success during their inaugural year in NASCAR, balanced competition was created – and resulted in one of the most competitive racing series in the world. Furthermore, the Truck Series received a tremendous amount of public interest, record viewership, attendance and possibly the most important factor of all – awareness in the mainstream media.
As many of you know, I owned Bang Racing and led Toyota Motorsports’ racing team to a victorious year achieving record results for a newcomer to the series and sport. We won our first race in our 13th attempt – and consequently fueled our continuous mainstream media exposure. I was the first NASCAR Team Owner ever to appear live of the Fox News Channel and received international attention which created a cycle of vital media interest to fuel sponsorship demand and ROI for all of the Truck Series teams.
However, the Truck Series is a different animal today. Over the course of the last few years a lack of interest and dwindling financial support from the Big 3 – has morphed the series into nothing more than Toyota versus the independents. This one-sided competition is apparent in the absence from corporate sponsors and the lack of interest from the mainstream media.
Last year, Craftsman announced their leaving the series as the title sponsor. This is clear indication of the limitations the Truck Series has as a marketing platform. In contrast, back in 2003, as the owner of Bang Racing, I had both Craftsman and Snap-On Tools competing against each other to become the Official Tools of Bang Racing and a Major Associate sponsor of my team. And now -both have vastly reduced their involvement in the Truck Series altogether.
I speak from personal experience. Looking back to 2004, the marketing appeal of the Truck Series for corporate sponsors was rather limited. Today without the financial assistance of the Big 3 and practically little hope for its return; combined and with the rising costs of fuel and decreased consumers’ demand for light trucks and SUVs – NASCAR can’t hang the hopes of the Series on the unlikely event of another Japanese automotive manufacturer saving the Truck Series from its untimely demise. NASCAR must make significant changes to the scheduling, promotion and positioning of the Truck Series if they intend to secure the long-term viability of the Series.

The day is fast approaching when the automotive manufacturers are going to reign in their motorsports budgets to reflect the current state of the automotive industry. The fundamental issue with NASCAR as a branding tool for the car companies is that it fails to demonstrate the future product portfolio and demands for “green” vehicles.
Even though financial uncertainty for the Big 3 car companies is really nothing new – surging fuel prices have disproportionally affected the U.S. carmakers vs. their foreign counterparts. This is because of their reliance on profits from the sale of light-trucks and SUVs. In May, GM saw a 37% decline in light truck and SUV sales; and subsequently its share of the overall U.S. market dropped below 20%, a new low for the automotive giant that in 1980 had 45% of the U.S. market.
Over the past couple of years, as the trends of high fuel prices and the decrease in light truck and SUV sales became a reality – NASCAR adopted rules and policies to further alienate the automotive manufacturers from the sport. Instead of embracing alternative energy branding or a “green” platform – the recent implementation Car of Tomorrow (COT) – is nothing more than an antiquated “led sled” and continues a branding platform that labels the U.S. carmakers as gas guzzlers.
Some may ask, but isn’t racing and “green” technology or fuel efficiency an immediate dichotomy? The simple answer is NO – at least it doesn’t need to be.
I am the last person to believe that Ethanol fuel is the answer to our energy crisis or believe it will be the long-term solution for consumers and carmakers alike. However; one must recognize the success of Honda and their racing program in the Indy Racing League (IRL) – the IndyCar Series.
Back in 2006, the Indy Racing League (IRL) and IndyCar Series adopted the use of Ethanol fuel instead of traditional gasoline to provide Honda (their sole engine provider and automotive manufacturer) a marketing platform to appeal to the growing consumer demographic interested in alternative energy sources and “green” technology. When you compare recent sales results of Honda versus GM, Ford, Chrysler and Toyota – you must see the correlation between their brand positioning and the motorsports platform of the IndyCar Series. As of May 2008, Honda is now selling more cars than Chrysler.

Last week, GM racing director Mark Kent said that every level of motorsports that GM supports-from the giant stock-car racing series NASCAR to the grassroots Sports Car Club of America-is being evaluated. “Racing is not exempt (from cuts),” Kent said last week. Troy Clarke, president of GM North America, added: Motorsports “have not gone without scrutiny. I’m not going to get into specifics about NASCAR. But there will be modifications-changes in our marketing footprint-in this area.”
You must wonder – why is NASCAR asleep at the wheel? Over the past decade, NASCAR has developed a phenomenal market platform for all types of companies – but without the financial and marketing support of the carmakers – NASCAR teams can’t afford to operate.
The time is now for NASCAR to embrace tomorrow’s future – alternative energy and fuel efficiency branding is required for the long-term viability of the sport as a marketing platform for the automotive manufacturers.

Shortly after the official announcement from Tony Stewart about his plans to race under the rebranded Stewart Haas Racing (formerly, HAAS CNC Racing) for 2009 and beyond – I posted a poll question asking my readers about their predication for Tony Stewart’s success in 2009.

Personally, I am shocked by the overwhelming predication of more than 5 wins for Stewart. While I personally agree with my readers, that Tony Stewart will find more success next year than this – 5+ victories would be a tremendous achievement.
The most intriguing aspect to the Stewart announcement is the further strengthening of the Hendrick Motorsports umbrella. Under the support of Hendrick Motorsports, Stewart Haas Racing will field at least 2 competitive Sprint Cup teams and JR Motorsports will continue in the Nationwide Series. In 2009, Chevrolet will support 10 NASCAR Sprint Cup championship contending race teams: 4 with Hendrick Motorsports, 2 with Stewart Haas Racing, and 4 with Richard Childress Racing (RCR).
The Stewart announcement provides Chevrolet and GM Racing a major conquest in the pursuit to fend off the aggressive maneuvers of Toyota Motorsports and Toyota Racing Development (TRD). As a former business partner of TRD and the Lee White led organization, I look forward to the strategic plans and business maneuvers of Toyota Motorsports in the quest for NASCAR dominance.

Richard Childress Racing (RCR) has much to be proud of these days and is tearing up the NASCAR Sprint Cup Series with having all 3 of his cars in the Top 12 in point’s standings; and is currently qualified for the Chase for the Cup. However, the off-the track business maneuvers of this champion contending organization is even more impressive. Yesterday, Caterpillar a long time sponsor of Bill Davis Racing (BDR) announced they signed a multi-year agreement with RCR to become the primary sponsor of Jeff Burton and the #31 team – replacing AT&T who is prevented from returning to the sport by NASCAR and Sprint. This announcement comes on the heels of RCR securing General Mills as the primary sponsor of their 4th team.
It’s ironic – the same rules that help you one season can come back to bite you the next. Case in point, the guaranteed starting position, which is afforded to the teams in the Top 35 in points, has been one of the motivating factors for the switch by Caterpillar to RCR(RCR #31 team is 2nd in the point’s standings). If you recall – this unfortunate rule was instituted by NASCAR only after the BDR Caterpillar team failed to qualify for a race in 2004 under the old rules. Regardless, you must congratulate RCR on their off-track success as they strengthen their organization to be better positioned to effectively compete with the super teams of Hendrick Motorsports and Joe Gibbs Racing.
Since 2002, the last year BDR won a race, they have rapidly unraveled and are clearly on the road of becoming defunct. In 2008 we see RCR redefining success with having 3 teams in the top 12; while two other organizations are teetering on the verge of extinction.

(full disclosure: In 2005, my team (Bang! Racing) was adding a Sprint Cup team and the Top 35 rule resulted in the loss of these new sponsors)

Brooklyn, M.I., Aug. 1, 2004 – Travis Kvapil stepped into his sponsor’s suite at Michigan International Speedway on Friday and with his usual, quiet candor asked a foretelling question as he was drawn to the brightly-colored yellow and black Line-X logo decorating the infield grass just outside the window.

“If I win tomorrow, I’m going to run through the grass and spin out across that logo but only if that’s ‘OK’ with everyone here,” he asked. Call it fate with a little bit of luck, but just don’t call it happenstance. Kvapil was on a mission to keep that promise and did. After capturing the checkered flag, he wheeled the No. 24 Line-X Tundra into the infield as a victorious nod to the jubilant yellow Line-X shirts lining the roof of their suite.

The historic victory was one of many firsts: the first checkered of the season for the 2003 NASCAR Craftsman Truck Series Champion, the inaugural win for first-year team, Bang Racing, and an achievement that etched a place in the history books for Toyota as the championship manufacturer continues its winning legacy in NASCAR.

“This is huge.what a day!” Kvapil exclaimed. “Toyota gave me some great horsepower again. I screwed up yesterday and drove my truck into the wall off turn 2 after only getting five or six practice laps. Then we broke a motor and had to start in the back. I really have to thank crew chief John Monsam, Mike Skinner and the 42 crew for helping us out with all their notes. They had a fast, fast race truck in happy hour yesterday, and we were able to look at their notes and go a little bit more in their direction from where we were and tune on our truck for the race. So we relied a lot on my teammate and his setup.”

The win marks the second time Kvapil and Bang Racing have made history and helped Toyota to the forefront of acclaim after an impressive out-of-the-box display at Daytona International Speedway earlier this season. Kvapil drove Bang Racing and the No. 24 Line-X Tundra into the NASCAR Craftsman Truck Series history books by breaking the highest finish for a new team at Daytona, previously held by Kenny Martin who finished fifth at the Speedway in 2000, clinched the highest qualifying position (third) for the new manufacturer and led the first lap on Lap 8 for the Toyota Motorsports contingent.

“We went to Daytona and didn’t really think we had a shot at the win – and we finished second,” Kvapil said. “It seems like it’s been so long since then. To be able to pull it off here with Line-X sponsoring my truck and the event is just awesome. We’ve been trying so hard all year. For Bang Racing and Toyota to put the total package together in the other manufacturers’ backyard is pretty special.” Kvapil battled against the odds from the back of the pack and another grazing off the turn 4 wall as the initial laps ticked down. From the wave of the green flag, racing action looked more like Daytona as Kvapil worked the advantage of the draft and quickly knocked off 15 spots in 20 laps at the two-mile venue despite loose conditions.

“The draft definitely played in my favor at times,” Kvapil said. “I’d be back a little ways and I’d just fit in and catch the next group. Then I’d pass some more and draft up behind the next group. But it played against me a couple of times, too. I’d try to make passes down on the bottom, and it seemed like everyone wanted to lay-up on the outside. If I had any help, I could make some passes but everyone wanted to stay in line. It was just like Daytona – if you had someone to go with you, you could make your way to the front. But during the last 20 laps of the race, my truck was strong enough to do it on my own.”

Following the first caution flag for debris and a quick pit stop for air pressure, track bar and wedge adjustments to tighten up his ride, Kvapil exited pit road just outside the top-10. As teammate Mike Skinner took the lead mid-way through the 100-lap event, the reigning champ had worked his way into 10th and waited for his green flag pit stop. Then fate stepped in. Kvapil pulled the wheel from heading down pit road for a green flag stop in seventh place as NASCAR called the fourth of seven caution flags for debris. After the crew feverishly changed all four tires taking air pressure out of each and added two cans of fuel, the No. 24 team gained four spots as an ecstatic crew watched Kvapil fall in line behind teammate Mike Skinner. The pair sailed past race leader Bobby Hamilton on lap 77 until yet another caution on lap 81 for Kelly Sutton’s spin in turn 2. When racing action resumed three laps later, Kvapil drove past Skinner and never looked back despite two additional yellows and the race finale ending under caution. “I knew if I ever got to the lead and out in clean air, I could get to the front fast,” he said. “Clean air is so big at Michigan. You’ve got all the downforce on the truck working for you. I thought I had a good enough truck that I could drive away from them, and that’s exactly what happened. It was a great feeling to look in the mirror and see that I was pulling away.”

“Eric [Phillips] and everyone on my team did a great job and gave me tremendous pit stops today,” he said. “They picked up three and four spots every time I pitted and made perfect adjustments on the truck. Earlier in the race, I was able to drive up to about 10th or 15th fairly easily, but once I got to those trucks they were pretty good and it was hard to pass. My truck was just too loose. We really had to work on our truck pretty hard to get it to where I was that fast. The draft was a big equalizer, too. There were some guys that probably don’t have the horsepower that Toyota has under the hood, and they were able to keep up. But I had a good horse under the hood. The last 20 laps were the best laps I had all weekend. I was just riding around wide-open. And Mike and I worked together really well at the end. I thought it was going to be a one-two, but it was pretty darn close.” Kvapil’s joy ride couldn’t have come at a better momentum-boosting time mid-way through the season.

“I expected it a little earlier than 13 weeks into the season to be honest,” Kvapil said. “I knew my owner, Alex Meshkin, had put together a tremendous group of people. With Toyota behind us giving us all the tools we need to go to the race track to run well – I know I’ve got great bodies, I know I’ve got great engines and I know Alex has got the best pieces bolted on the truck that we can buy. I’ve got Eric and Brad [Whaley], a great engineer, and now John’s on board as the new 42 crew chief. We’ve got a good group of people that really work together and communicate well, and I think that’s what the key was to our weekend. We finally put the whole package together. We tested last week in Nashville, and it was a huge turn around for our team. Since testing there, we brought a completely different truck with a totally different setup to Michigan, and Toyota providing us with that testing time and giving us that opportunity to get on the track was a key in my victory.”

As the youngest team owner in NASCAR to reach victory lane, 24-year-old Meshkin’s laurels were all the more sweet as both drivers finished inside the top-three after a roller coaster month of average finishes and changes within the organization. “For the past couple of weeks, I’ve taken more hands-on control of the team making changes to help the two teams become stronger and bring them together,” Meshkin said.

“I think we’ve accomplished that. Thanks to the hiring of our new crew chief on the 42 team, John has helped further solidify our team. Our track performance today, Mike having the best happy hour yesterday, two top-five finishes in which either of our trucks could’ve won and to have Travis win his sponsor’s race, it just can’t get any better than this. It’s an honor to be able to deliver Toyota their first win. To have Travis in victory lane – nothing could be more special.”

“I’m just really proud of the teamwork from the 24 and 42 crews working together to change the motor after we hit the wall in happy hour,” Phillips said. “Everyone put in so much effort and hard work to get us to the front, and I had all the confidence in the new Toyota engine we put in our Line-X truck. Our team has had the Michigan race circled on the calendar since Daytona and really wanted to win for Line-X and for Toyota in the big-three manufacturers’ backyard. To go up there and run really well with both teams just shows how good our race team really is. Our momentum keeps getting stronger which is so important since we’re just getting into the middle part of the race season.” “One of the biggest positives of our team’s win is an answer to a lot of the doubts over the past month about our race team and where we’re headed and what we’re doing,” Phillips said.

“There have been a lot of changes, and I still believe all of the changes are for the best for Bang Racing and its future. I’m really proud of the guys standing behind me and this race team through all of it. I think running one and two at the end of the race just shows how strong this race team can be when we work together. The communication with John has been really great, and I know we will work well together the rest of the year to continue down a successful path.” From victory lane and a momentous time in motorsports history, it’s hard to imagine less than 10 months ago Bang Racing didn’t even own a hammer. “I remember last fall when we didn’t have any employees or a race shop,” Kvapil said.

“We have done a lot in a very short time. And we just keep getting stronger and stronger. I’ve been saying for the last couple of weeks, the second half of the year is when Bang Racing is going to come on strong. We’ve been testing all this time, and the engines are getting better under the hood. Now that we’ve been to a lot of these race tracks once and know exactly what to bring for setups, we’ll start climbing our way to the top. We still definitely have a shot at the championship. Our team hasn’t given up and is looking for some more victories.” As Kvapil pulled away from the field during the last laps of the race, his crew and the Line-X employees weren’t the only ones acting as a cheering squad. Little known to anyone else, Kvapil himself acted as a cheerleader for his team before the race had even begun. “I told my crew the last time I wrecked my truck in practice, I won in Texas a couple of years ago,” Kvapil smiled. “And we’ve seen Carl Edwards change his motor a couple of times and come from the back to the front to win. So, this wasn’t going to be all bad. I knew if there was a place that I had to drive from the back to try for the win, Michigan was going to be one of the easiest places to do it. I’m just proud to be the driver to bring home Toyota’s first NASCAR victory.”

By Dick Brinster, The Associated Press June 10, 2004
3:53 PM EDT (1953 GMT)

Dressed in a T-shirt, jeans and sneakers, his cap on backward, Alex Meshkin bears little resemblance to other NASCAR team owners.

That’s what Larry McReynolds thought when the former crew chief was approached last spring by Meshkin and asked to join Bang Racing, now a fledgling team in the Craftsman Truck series.

“I asked him, ‘Where’s your dad at? Your dad must be the one who’s going to do this deal,”‘ McReynolds recalled.

Little did he know this was a 23-year-old whiz kid who six years earlier took some money his parents put aside for college and made a few million sitting at his computer trading stocks.

“I was able to (turn) it into a little bit of wealth and start my own company,” said Meshkin, whose Bang Technology Software affiliate is based in Bombay, India.

He also heads a merchandising company and Nutzz.com, which rewards consumers for the use of products in a manner similar to retailers giving frequent flyer miles.

The two-truck team is costing Meshkin nearly $15 million a year, and he expects the operation to be profitable by 2007. That’s the fast lane in a sport where sponsorship can be tough to maintain.

But super salesman Meshkin isn’t concerned. His teams, with series champion Travis Kvapil and former Cup driver and Craftsman champion Mike Skinner, are backed by Toyota and eBay among others.

Meshkin laughs when asked about his attempt to become a racer.

“I always wanted to be involved in racing since I was a little kid,” said Meshkin, who briefly campaigned a formula car. “I prefer the ownership side. I think I’ll just stick with what I do well.”

To McReynolds, who owns a small share of the team, Meshkin stands out because of his “passion” for the sport.

“Every other business I’ve been involved in, the excitement to me was when I could sell it to make money,” Meshkin said. “For this, I don’t care how much they offer me, I wouldn’t sell it.”

In fact, he plans to expand to the Busch series and eventually to Nextel Cup. The truck teams are just the foundation of his racing program.

Meshkin knew he wouldn’t have much credibility without bringing aboard a high-profile racing figure. So he targeted McReynolds, and was persistent when first rebuffed.

“I wasn’t really interested in talking to him,” said McReynolds, Dale Earnhardt’s former crew chief and a TV racing analyst. “Since I stepped off the pit box at the end of 2000, I’ve had 30 or 40 people come at me.

“I always had the feeling that they were looking for someone with a magic wand in their back pocket to wave over the race team and try to fix it.

“Even though I won 23 Cup races as a crew chief, I lost 447. So, obviously, I don’t have a magic wand.”

Finally, Meshkin sold McReynolds on the team and then sold him a piece of it.

“He’s an awfully good salesman,” McReynolds said. “And he knows how to go out and get those sponsors.”

With McReynolds as vice president of racing, Meshkin is able to concentrate almost solely on the business side of the operation. Part of that is pairing sponsors and trucks.

Skinner’s effort is backed by Toyota and Kvapil’s chief sponsor is Line-X, a spray-on bedliner for pickup trucks. Meshkin secured them and is confident his acumen as a salesman will eventually allow Bang to field about a half-dozen teams spread through NASCAR’s top three divisions.

“Our goal is to be the best and the biggest,” Meshkin said. “We’re not modest here.”

Fruition of his plan would put Bang at the level of Hendrick Motorsports or Roush Racing, the biggest operations in the sport. Meshkin believes that’s attainable because he expects to hold sponsorship by giving backers a fair return on their investment.

“That’s why sponsors come into the sport and are gone in a few years,” he explained. “We need to keep them by doing what’s right for them and the race team.”

Meshkin, now 24, says being young hasn’t hurt him in his marketing. Actually, he’s always considered youth an asset.

“Even when I started my first company as an 18-year-old,” Meshkin said. “People would look at me and figure, ‘I want to hear what this kid has to say.”‘

http://www.nascar.com/2004/news/headlines/truck/06/10/amishkin_feature.ap/

By JEFF WOLF
REVIEW-JOURNAL

NASCAR Craftsman Truck series driver Travis Kvapil, left, and 24-year-old team owner Alex Meshkin have teamed to win two races this season. COURTESY PHOTO

The past year of racing for Travis Kvapil has been so unique it makes the spelling of his last name seem like Smith or Jones.

It started at the end of the past NASCAR Craftsman Truck Series season when he had to sit in his truck after the finale in Homestead, Fla., until race officials determined whether he or Ted Musgrave had won the season championship.

Although the ruling favored Kvapil, his reign started under clouds of uncertainty as owners of his truck team had decided to cut him from its 2004 lineup.

So the 28-year-old from Wisconsin hooked his championship wagon to a team owned by Alex Meshkin, a 24-year-old Internet entrepreneur who never had owned a race team before starting Bang Racing late last year.

Adding to Kvapil’s gamble: Meshkin’s team would rely on the new Toyota Tundra in the truck series. The Japan-based manufacturer had a proven history in other forms of racing, but this would be its first in one of NASCAR’s three major series.

It was a pair of long shots for Kvapil, but both gambles have paid off.

He will start Saturday night’s Las Vegas 350 truck series race as one of three drivers through 18 races who have won more than once this year. He has six top-five finishes.

With one year left on his contract with Meshkin, Kvapil has no regrets that he joined the youngest team owner in a major NASCAR racing series.

“I really believed in the program he was building, and I knew that Toyota would put good motors and trucks on the race track,” Kvapil said.

Kvapil and teammate Mike Skinner, the series’ first champion in 1995, are among four teams using Toyota equipment, but Kvapil is the only one who has won.

His second win was Saturday in Loudon, N.H.

“To get the second one makes a statement that this team is for real,” Kvapil said. “We’re contenders.”

Kvapil’s team is sixth in the standings with six races left and 188 points behind leader Bobby Hamilton. While Kvapil remains a contender for the season title, he also is looking toward next season when he and Meshkin move up to the NASCAR Busch Series.

“That’s the plan,” Kvapil said. “I wouldn’t say it’s 100 percent solid, but our sponsors are behind us to move up to Busch. (Meshkin is) working on some other sponsors, so we really have the money we need.”

Kvapil also denied rumors published last weekend that he was in line to replace Las Vegan Brendan Gaughan in the No. 77 Dodge for Penske/Jasper Racing in the Nextel Cup Series.

“It’s that time of year for rumors,” Kvapil said. “No one from Penske has talked to me.”

Meshkin, a native of Washington, D.C., said he expects to make an official announcement about his NASCAR plans in 45 to 60 days and it could include a second part-time team in the Busch series. He also said Kvapil will compete in some truck races next year to support one of the team’s sponsors that makes products geared to pick-up trucks.

“When we go Busch racing, it’s more competitive and you’re racing Cup teams,” Meshkin said. “It’s an opportunity to beat (teams like ) Hendrick, to beat RCR (Richard Childress Racing). That will give us the momentum when we go Cup racing.

“We won’t go racing in any series unless we’re going to be competitive.”

Meshkin’s first year in NASCAR has included a learning curve. A disagreement with Toyota over unspecified issues led the manufacturer to announce three weeks ago that it was pulling support from the team that would have forced Meshkin to find Fords, Dodges or Chevrolets for his drivers to finish the truck season.

A week later, however, Toyota backed off the threat, but Skinner left Meshkin’s team and began driving for Bill Davis Racing, another Toyota-backed program.

“When there’s stuff like that there’s always going to be distractions, but it was neat the guys in the shop never missed a beat,” Kvapil said.

Meshkin brings a new approach to NASCAR’s tradition-based world.

“I think we’re the most successful new team in NASCAR history,” he said.

“You can accomplish anything; it’s how you go about it. I think we’re more relaxed than other teams. By having a culture that has created unity, we are a more competitive team.”

http://www.reviewjournal.com/lvrj_home/2004/Sep-21-Tue-2004/sports/24812898.html 

Place your bids
Bang Racing announced an agreement with online aution site eBay, which includes a co-primary sponsorship of the Bang Racing motorsports teams in the NASCAR Nextel Cup and an associate sponsorship in the NASCAR Craftsman Truck Series.

“We’re thrilled to have eBay become an associate sponsor in the NASCAR Craftsman Truck Series and support a young entrepreneurial team’s entrance into the Nextel Cup, NASCAR’s premier series,” said Alex Meshkin, CEO and principle owner of Bang Racing. “We hope other technology companies will follow eBay’s lead and join forces with Bang Racing to reach brand loyal NASCAR fans.”

EBay’s associate sponsorship of Bang Racing in the NASCAR Craftsman Truck Series includes the No. 42 Toyota Tundra with driver Mike Skinner, the 1995 series champion, and the No. 24 Tundra with driver Travis Kvapil, the 2003 champ. The agreement includes eBay’s sponsorship of Bang Racing in the Nextel Cup series during the second half of 2004 as the team prepares for its full-time entrance in the Nextel Cup Series in 2005.

“We’re proud to sponsor Bang Racing and be part of NASCAR series,” said Gary Dillabough, vice president, eBay strategic partnerships. “This sponsorship agreement provides eBay an opportunity to reach the passionate motorsports community and introduce Bang Racing to the eBay community, now totaling more than 95 million registered users.”

http://sports.espn.go.com/espn/print?id=1732213&type=story 

By Gary Graves, USA TODAY

Rarely has a NASCAR entrance generated as much buzz as Toyota’s announcement that it would enter its Tundra model in the Craftsman Truck Series this season.

		Mike Skinner, who”ll drive a Tundra, says the engine needs work, but “I’d be very surprised if it weren’t competitive within four or five months.”
		By Tim Dillon, USA TODA

The din has only slightly abated as some fans appear willing to welcome the Japanese carmaker to the heretofore-American sport. But keepers of the flame fear another Yankee stronghold is slipping away to a foreign interloper. Just recently, Nextel Cup and sometime Craftsman driver Jimmy Spencer broke off a xenophobic rant that NASCAR declined to discipline.

But Spencer’s comments seemed to express the sentiment of some, whom at the very least wonder if this is Toyota’s first step on the way to Nextel Cup. The company, which builds the trucks in Tennessee and Indiana, won’t comment.

Time will tell whether it comes true. For now Toyota will settle for being able to hang with American brands Ford, Dodge and Chevy.

Preseason testing revealed a horsepower deficit and other issues, but most expect the dependable Tundra to close the gap by season’s end, setting the stage for more suspense in NASCAR’s most competitive series.

“It’s stable,” said 1995 series champion Mike Skinner, who will team with reigning champion Travis Kvapil as part of Toyota’s four-team, seven-truck contingent. “We’re behind the gun a little bit, but I think we’re off to a great start. They’ve just got to make the engine better. I’d be very surprised if it weren’t competitive within four or five months.”

If signing Kvapil was intended to help give Toyota track credibility, adding irascible Darrell Waltrip and Larry McReynolds provides experience as well as comic relief. Waltrip, the three-time Cup champion, and McReynolds, the late Dale Earnhardt’s longtime crew chief, are best known for their repartee as Fox TV analysts.

They will be respectively known as team owner and management. Waltrip will drive in three Craftsman races this season but will mostly oversee David Reutimann’s progress in Darrell Waltrip Racing’s No. 17 Tundra.

McReynolds will supervise Kvapil and Skinner as Bang! Racing’s vice president, a prospect he didn’t consider until examining Toyota’s business plan last year. That erased his reservations, but he quickly discovered that not everybody was so open-minded.

“It’s disappointing to me, this old-school thinking,” McReynolds said. “I’ve been called a traitor and a lot of other things I can’t repeat. But I’d bet that those who are against Toyota coming into NASCAR probably have Mitsubishi and Sony TVs and a lot of other foreign things in their homes.

“If you had come to me five years ago and told me Toyota would be in NASCAR. … I’m more enlightened now. It’s very American-oriented.”

In addition to Bang! and Waltrip, Bill Davis Racing will field a two-truck effort with Bill Lester and Shelby Howard. Innovative Motorsports will enter Robert Huffman and Hank Parker Jr.

Toyota will be the primary sponsor for Kvapil, Huffman and Lester.

If Kvapil thought it was tough rallying from third to win the closest-ever points race last season, consider what he’ll face as the man to beat. There’s the matter of Ted Musgrave, who finished 18 points back in third after officials black-flagged his final-restart pass for the lead at the Homestead finale. He immediately vowed to be more, er, daring, this season.

As if that isn’t enough to deal with, there’s runner-up Dennis Setzer (nine points back), fifth-place Jon Wood and seventh-place Rick Crawford, whose three-wide victory at Daytona last year set the tone for the season. Former Cup regular Steve Park joins Orleand Racing, and 2002 truck champion Jack Sprague is racing for Xpress Motorsports.

That makes the points race too hard for even drivers to handicap.

“With Toyota in, it has to be stronger,” Crawford said. “It has stepped everybody up to the plate. Toyota didn’t come into NASCAR just to play around and be a number in the finishing order; they’re coming in to win. Look at what they’ve done in other forms of racing. I’m sure they’ll make the same impact in NASCAR.”

That confidence sustains Kvapil as he gets used to a new truck and his third team in as many seasons. Last season’s jump from third to series champion in the finale taught him that things somehow fall into place, minimizing his initial concerns about Toyota. He also believes Toyota eventually will silence debate over its place, which might be the biggest victory.

“We’ve blown a few engines in testing, but that was to be expected,” said Kvapil, who set a series record by completing all but one half-mile lap last season. “Toyota is building engines to be there at the end. They’re fine-tuning some things, so there are definitely some question marks. But we’ll be there.”

Also competing are Tina Gordon, the series’ only full-time female driver, and Kelly Sutton. Gordon will drive the No. 13 Chevy, while rookie Sutton, a former Dash series driver, will guide the No. 02 Chevy.

http://www.usatoday.com/sports/motor/nascar/2004-02-12-bonus-toyota_x.htm